Is dark grey comforter king profitable to sell on Amazon United States?

The niche generates $96K/yr across 39 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (44/100).

How competitive is the dark grey comforter king niche?

19 brands and 29 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in dark grey comforter king?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.5%.

When does demand for dark grey comforter king peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the dark grey comforter king niche?

Listings span $25.53–$109.57; the average listing price is $46.00 (sweet spot $15–$100). The average incumbent carries 13,973 reviews — the moat a new listing must climb.

dark grey comforter king

Skip it

Soft demand (-23.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$46.00

avg listing price — sweet spot $15–$100

Price range

Great$25.53–$109.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$96K

$96K/yr · 118K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad13,973.28

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dark grey comforter king is a $96K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 44/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

dark grey comforter king market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $69K–$92K; units × avg price
Conversion rate: 1.8%
Avg BSR: #80
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

24%

Bedsure25%
CozyLux23%
HYMOKEGE15%
Utopia Bedding5%
Love's cabin4%
HIMEET4%

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — -23.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top dark grey comforter king search terms

gray comforter king8K/yr +80.2%1.0% conv.
grey comforter set king14K/yr -36.8%0.6% conv.
king size comforter set grey10K/yr -27.5%1.1% conv.
gray king comforter set8K/yr -12.6%0.9% conv.
gray comforter set king5K/yr +33.6%0.9% conv.
gray king size comforter10K/yr -42.5%2.5% conv.
king size grey comforter set7K/yr -36.4%1.3% conv.
king size comforter set gray7K/yr -26.0%1.4% conv.
king comforter set grey6K/yr -19.7%0.7% conv.
dark grey comforter king8K/yr -41.8%1.3% conv.

All search terms

Top dark grey comforter king products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HYMOKEGE 7 Piece King Size Comforter Set Seersucker All Season Luxury Bed in a Bag for Bedroom Bedding Set with Comforters Sheets Pillowcases & Shams Dark Grey

HYMOKEGE$39.424.5★10,726 rev

Bedsure King Size Comforter Set Grey - Bed in a Bag Bedding Set 7 Pieces GentleSoft Pintuck Bed Set Gift for Family All Season Down Alternative Comforter with Sheets Pillowcases & Shams

Bedsure$40.324.5★73,705 rev

CozyLux King Size Comforter Set Dark Grey - 7 Pieces Bed in a Bag King Luxury Soft Bed Set for All Seasons Bedding Set with Down Alternative Comforter Sheets Pillowcases & Shams

CozyLux$39.814.5★28,488 rev

CozyLux King Size Comforter Set 3 Pieces Heathered Light Grey Luxury King Bedding Sets Gray Breathable Lightweight Down Alternative Comforter with 2 Pillow Shams All Season Bed Set Gift for Home

CozyLux$39.954.4★3,161 rev

King Comforter Set 3 Piece Grey by Utopia Bedding Comforters King Size Bedding Comforters Sets Down Alternative Soft Bed Set 1 Comforter (90 x 102 inches) 2 Pillow Shams (20 x 36 inches)

Utopia Bedding$25.534.6★67,101 rev

Newest

by launch date

Bedsure King Size Comforter Set Dark Grey Soft Prewashed King Bedding Quilted Comforter with Circle Design Down Alternative Comforter for All Seasons 3 Pieces Bed Set with 2 Pillow Shams

Bedsure$34.54288 rev

7mo ago

HIMEET King Size Comforter Set - 7 Pieces Bed in a Bag King Luxury Comforter Set with Sheets for All Season Bed Set with Comforter Flat Sheet Fitted Sheet Pillowcases & Shams Dark Grey

HIMEET$39.23834 rev

8mo ago

WONGS BEDDING 8 Piece King Size Comforter Set Texture Striped Bed in a Bag Grey Comforter and Sheet Set Boho Lightweight Microfiber Bedding Set for All Season (90104)

WONGS BEDDING$47.17102 rev

10mo ago

CozyLux King Size Comforter Set Dark Grey 3 Pieces Lightweight Down Alternative Quilted Bedding Sets Dark Gray All Season Breathable Solid Comforter with 2 Pillowcases Soft Luxury Bed Set for Home

CozyLux$40.125,298 rev

1y ago

CozyLux King Size Comforter Set Dark Grey 7 Pieces Bed in a Bag King Comforter Set with Sheet Dark Gray Bedding Sets with Down Alternative Comforter Sheets Pillowcases & Shams Soft Bed Set

CozyLux$51.362,388 rev

1y ago

What buyers say about dark grey comforter king

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall21%

“So comfortable”

Soft Feel15%

“Silky smooth”

Quality-Overall11%

“The set is good quality for the price”

Warmth8%

“soft warm”

Value For Money7%

“Very affordable”

Color5%

“Beautiful color”

Size-Overall5%

“Perfect Fit”

Weight Light4%

“Lightweight and good looking”

Advertised Vs Actual Product4%

“As advertised”

Fluffiness2%

“soft and fluffy, making the bed feel cozy and inviting,”

What buyers complain about

Size-Overall19%

“TOO SHORT”

Quality-Overall9%

“The sheets are not good quality at all”

Thickness6%

“Not as thick as shown in the photo”

Advertised Vs Actual Product5%

“Looks nothing like the picture”

Material Quality4%

“expensive for cheap material”

Washability4%

“Falls apart after one wash in the washer”

Durability3%

“Comes apart”

Comfort-Overall3%

“Hardly a comforter at all”

Color2%

“The color is off”

Stitch/Finish/Polish2%

“mid stitches are really loose”

Top return reasons

Size-Overall33%

Color21%

Material Quality6%

Advertised Vs Actual Product6%

Thin5%

Comfort-Overall4%

Quality-Overall4%

Value For Money2%