Dandys World Birthday Decorations
FailShoppers spend an estimated $76K a year here, so Dandys World Birthday Decorations is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $76K/yr127K searches / yr
- 90-day growth
- +23.2%search demand this quarter
- Competition
- 66%top-5 click share · 10 brands · 15 sellers
Flapen Score
Dandys World Birthday Decorations against its category
The dotted line is the Home & Kitchen average. Past it, Dandys World Birthday Decorations is stronger. Inside it, weaker.
Market
The Dandys World Birthday Decorations market on Amazon at a glance
Shoppers on Amazon United States searched for Dandys World Birthday Decorations 127K times last year and spent an estimated $76K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- +23.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $76Ka year
- Peak month
- May3.0× the quietest month
- Top search term
- dandys world birthday decorations74K searches a year
02 · Price
A sale here is worth $20.45.
Listings sell for $20.45 on average, from $7.26 to $38.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $20.45 that is $2K to $5K a year per listing.
- Average price
- $20.45inside the $15 to $100 sweet spot
- Price range
- $7.26–$38.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #3,411 within Cake Decorating Supplies. It carries 282 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 95%
- Out of stock, average day
- 25.5%
- Average rank
- #3,411in Cake Decorating Supplies
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 282per listing
- Listings tracked
- 19
04 · Newcomers
7 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Dandys World Birthday Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
8%
- Brand 139%
- Brand 218%
- Brand 311%
- Brand 410%
- Brand 58%
- Brand 66%
- Open — no brand owns it (4 brands, 8%)
Demand
Dandys World Birthday Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.0×
Search terms
Top Dandys World Birthday Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dandys world birthday decorations74K/yr
- dandys world party decorations15K/yr
- dandys world birthday16K/yr
- dandys world cake topper9K/yr
- dandy world birthday decorations5K/yr
- dandys world party5K/yr
- dandys world decorations4K/yr
Reviews and returns
What reviews say buyers love and hate about Dandys World Birthday Decorations
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dandys World Birthday Decorations questions
Answered from the same tracked data.









