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Dandys World Birthday Decorations

Fail

Shoppers spend an estimated $76K a year here, so Dandys World Birthday Decorations is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$76K/yr127K searches / yr
90-day growth
+23.2%search demand this quarter
Competition
66%top-5 click share · 10 brands · 15 sellers

Flapen Score

Dandys World Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Dandys World Birthday Decorations is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dandys World Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Dandys World Birthday Decorations 127K times last year and spent an estimated $76K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+23.2%
Conversion, latest week
2.9%
Market size, estimated
$76Ka year
Peak month
May3.0× the quietest month
Top search term
dandys world birthday decorations74K searches a year

02 · Price

A sale here is worth $20.45.

Listings sell for $20.45 on average, from $7.26 to $38.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $20.45 that is $2K to $5K a year per listing.

Average price
$20.45inside the $15 to $100 sweet spot
Price range
$7.26–$38.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #3,411 within Cake Decorating Supplies. It carries 282 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
25.5%
Average rank
#3,411in Cake Decorating Supplies
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
282per listing
Listings tracked
19

04 · Newcomers

7 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
7Amazon's first-year sales bar
Average brand age
24 months

Products

Top Dandys World Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

15

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

8%

  • Brand 139%
  • Brand 218%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (4 brands, 8%)

Demand

Dandys World Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.0×

Search terms

Top Dandys World Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dandys world birthday decorations74K/yr
  • dandys world party decorations15K/yr
  • dandys world birthday16K/yr
  • dandys world cake topper9K/yr
  • dandy world birthday decorations5K/yr
  • dandys world party5K/yr
  • dandys world decorations4K/yr

Reviews and returns

What reviews say buyers love and hate about Dandys World Birthday Decorations

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
1.5%of orders come back
“Overpriced”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dandys World Birthday Decorations questions

Answered from the same tracked data.