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Dancing Queen

Maybe

The top 5 brands take only 35% of clicks. But shoppers spend an estimated $50K a year here, so Dancing Queen is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$50K/yr115K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
26%top-5 click share · 63 brands · 66 sellers

Flapen Score

Dancing Queen against its category

The dotted line is the Home & Kitchen average. Past it, Dancing Queen is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dancing Queen market on Amazon at a glance

Shoppers on Amazon United States searched for Dancing Queen 115K times last year and spent an estimated $50K. The top 5 brands take 35% of clicks. Demand peaks in Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
3.2%
Market size, estimated
$50Ka year
Peak month
September2.1× the quietest month
Top search term
dancing queen party decorations 1750K searches a year

02 · Price

A sale here is worth $13.48.

Listings sell for $13.48 on average, from $4.58 to $30.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.48 that is $0 to $1K a year per listing.

Average price
$13.48under the $15 to $100 sweet spot
Price range
$4.58–$30.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #5,025 within Party Packs. It carries 343 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#5,025in Party Packs
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
343per listing
Listings tracked
78

04 · Newcomers

2 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dancing Queen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

63 falling

Sellers

66

Top-5 brand share

35%

Top 20: 72%

Top-5 click share

26%

Top 20: 59%

Open market

60%

  • Brand 19%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Dancing Queen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Dancing Queen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dancing queen party decorations 1750K/yr
  • dancing queen30K/yr
  • dancing queen party decorations24K/yr
  • young and sweet only 17 birthday decorations11K/yr

Reviews and returns

What reviews say buyers love and hate about Dancing Queen

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Inflation/Deflation”
3.1%of orders come back
“Some of the inflating balloons didnt stay inflated”
A buyer, on “Inflation/Deflation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dancing Queen questions

Answered from the same tracked data.