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Damask Sheets

Fail

Buyers convert on only 0.3% of searches, so Damask Sheets is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$24K/yr160K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
42%top-5 click share · 11 brands · 16 sellers

Flapen Score

Damask Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Damask Sheets is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Damask Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Damask Sheets 160K times last year and spent an estimated $24K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
0.3%
Market size, estimated
$24Ka year
Top search term
feather and stitch sheets33K searches a year

02 · Price

A sale here is worth $45.49.

Listings sell for $45.49 on average, from $18.61 to $84.62. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $45.49 that is $0 to $5K a year per listing.

Average price
$45.49inside the $15 to $100 sweet spot
Price range
$18.61–$84.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #121 within Sheets & Pillowcases. It carries 37,141 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#121in Sheets & Pillowcases
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
37,141per listing
Listings tracked
37

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Damask Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

16

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

6%

  • Brand 167%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (5 brands, 6%)

Demand

Damask Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Damask Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feather and stitch sheets33K/yr
  • floral cotton sheets29K/yr
  • damask sheets24K/yr
  • boho queen sheet set16K/yr
  • printed king size sheets set10K/yr
  • king size sheets set pattern13K/yr
  • printed cotton sheets7K/yr
  • feather and stitch sheets queen7K/yr
  • feather and stitch sheets king6K/yr
  • feather and stitch5K/yr

Reviews and returns

What reviews say buyers love and hate about Damask Sheets

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Too small”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Damask Sheets questions

Answered from the same tracked data.