Dala Horse

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

76K

Growth, 90 days vs prior 90

+27.9%

Conversion, latest week

1.8%

Market size, estimated

$31Ka year

Peak month

December5.3× the quietest month

Top search term

dala horse53K searches a year

Listings sell for $22.72 on average, from $6.47 to $72.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.72 that is $0 to $2K a year per listing.

Average price

$22.72inside the $15 to $100 sweet spot

Price range

$6.47–$72.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.9%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #14,313 within Collectible Figurines. It carries 107 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

81%

Out of stock, average day

22.9%

Average rank

#14,313in Collectible Figurines

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

107per listing

Listings tracked

32

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months