Dad Pillow

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +394.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months

15K

Growth, 90 days vs prior 90

+394.9%

Conversion, latest week

1.1%

Market size, estimated

$2Ka year

Peak month

June12.8× the quietest month

Top search term

dad pillow7K searches a year

Listings sell for $11.03 on average, from $7.62 to $21.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $11.03 that is $0 to $1K a year per listing.

Average price

$11.03under the $15 to $100 sweet spot

Price range

$7.62–$21.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.7%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #4,775 within Decorative Pillows, Inserts & Covers. It carries 1,415 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

97%

Out of stock, average day

31.9%

Average rank

#4,775in Decorative Pillows, Inserts & Covers

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,415per listing

Listings tracked

29

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months