Dad Candle

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +731.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months

20K

Growth, 90 days vs prior 90

+731.1%

Conversion, latest week

3.9%

Market size, estimated

$10Ka year

Peak month

June23.3× the quietest month

Top search term

fathers day candle7K searches a year

Listings sell for $13.00 on average, from $6.39 to $26.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.00 that is $0 to $1K a year per listing.

Average price

$13.00under the $15 to $100 sweet spot

Price range

$6.39–$26.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.7%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.5% of listings are out of stock. The average listing ranks #785 within Candles. It carries 626 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

27.5%

Average rank

#785in Candles

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

626per listing

Listings tracked

26

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

24 months