Dad Blanket

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +499.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

+499.0%

Conversion, latest week

3.6%

Market size, estimated

$165Ka year

Peak month

June15.8× the quietest month

Top search term

fathers day blanket33K searches a year

Listings sell for $26.63 on average, from $10.48 to $51.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $26.63 that is $0 to $3K a year per listing.

Average price

$26.63inside the $15 to $100 sweet spot

Price range

$10.48–$51.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

0.2%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #1,513 within Throws. It carries 1,025 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

67%

Out of stock, average day

12.5%

Average rank

#1,513in Throws

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,025per listing

Listings tracked

55

12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

6Amazon's first-year sales bar

Average brand age

24 months