Dad Blanket
PassDad Blanket scores 71 out of 100, a Pass. Shoppers spend an estimated $165K a year here, search demand grew +499.0% this quarter, and an estimated 0.2% of orders come back.
- Flapen Score
- 71 / 100Top 1% of 11,240 Home & Kitchen niches · +22 vs the category median of 4971
- Market size
- $165K/yr173K searches / yr
- 90-day growth
- +499.0%search demand this quarter
- Competition
- 29%top-5 click share · 46 brands · 51 sellers
Flapen Score
Dad Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Dad Blanket is stronger. Inside it, weaker.
Market
The Dad Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Dad Blanket 173K times last year and spent an estimated $165K. The top 5 brands take 38% of clicks. Demand peaks in Jun–Dec. Flapen scores it 71 out of 100, a Pass.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +499.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- +499.0%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $165Ka year
- Peak month
- June15.8× the quietest month
- Top search term
- fathers day blanket33K searches a year
02 · Price
A sale here is worth $26.63.
Listings sell for $26.63 on average, from $10.48 to $51.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $26.63 that is $0 to $3K a year per listing.
- Average price
- $26.63inside the $15 to $100 sweet spot
- Price range
- $10.48–$51.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #1,513 within Throws. It carries 1,025 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 67%
- Out of stock, average day
- 12.5%
- Average rank
- #1,513in Throws
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 1,025per listing
- Listings tracked
- 55
04 · Newcomers
6 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Dad Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
46 falling
Sellers
51
Top-5 brand share
38%
Top 20: 80%
Top-5 click share
29%
Top 20: 70%
Open market
57%
- Brand 113%
- Brand 28%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Dad Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 15.8×
Search terms
Top Dad Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fathers day blanket33K/yr
- dad blanket64K/yr
- blanket for dad18K/yr
- dad blanket from daughter16K/yr
- fathers day blankets4K/yr
- fathers day gifts blanket4K/yr
- dad blankets8K/yr
- fathers day blanket for dad3K/yr
- father day blanket3K/yr
- blankets for dad8K/yr
Reviews and returns
What reviews say buyers love and hate about Dad Blanket
We read the reviews and the return reasons for every product selling here.
“Much larger than i thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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FAQ
Common Dad Blanket questions
Answered from the same tracked data.