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Dad Balloons

Maybe

Search demand grew >1,000% this quarter. But prices span $5.70–$13.23, mostly outside the sweet spot, so Dad Balloons is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 11,240 Home & Kitchen niches · +15 vs the category median of 49
Market size
$16K/yr54K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
33%top-5 click share · 39 brands · 42 sellers

Flapen Score

Dad Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Dad Balloons is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dad Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Dad Balloons 54K times last year and spent an estimated $16K. The top 5 brands take 41% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.5%
Market size, estimated
$16Ka year
Top search term
dad balloons21K searches a year

02 · Price

A sale here is worth $8.75.

Listings sell for $8.75 on average, from $5.70 to $13.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $8.75 that is $0 to $875 a year per listing.

Average price
$8.75under the $15 to $100 sweet spot
Price range
$5.70–$13.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$875
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #3,909 within Balloons. It carries 214 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#3,909in Balloons
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
214per listing
Listings tracked
49

04 · Newcomers

3 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Dad Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

42

Top-5 brand share

41%

Top 20: 81%

Top-5 click share

33%

Top 20: 71%

Open market

54%

  • Brand 120%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Search terms

Top Dad Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dad balloons21K/yr
  • globos del dia del padre9K/yr
  • father day balloons8K/yr
  • globos dia del padre6K/yr
  • dad balloon6K/yr
  • fathers day ballons3K/yr

Reviews and returns

What reviews say buyers love and hate about Dad Balloons

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
28%of negative reviews mention “Inflation/Deflation”
1.5%of orders come back
“These balloons did not stay inflated”
A buyer, on “Inflation/Deflation”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dad Balloons questions

Answered from the same tracked data.