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Dachshund

Maybe

An estimated 1.2% of orders come back. But buyers convert on only 1.3% of searches, so Dachshund is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$925K/yr3.9M searches / yr
90-day growth
+21.3%search demand this quarter
Competition
66%top-5 click share · 23 brands · 31 sellers

Flapen Score

Dachshund against its category

The dotted line is the Home & Kitchen average. Past it, Dachshund is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dachshund market on Amazon at a glance

Shoppers on Amazon United States searched for Dachshund 3.9M times last year and spent an estimated $925K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $925K a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
1.3%
Market size, estimated
$925Ka year
Peak month
December5.6× the quietest month
Top search term
dachshund1.0M searches a year

02 · Price

A sale here is worth $17.89.

Listings sell for $17.89 on average, from $6.38 to $34.67. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $17.89 that is $18K to $22K a year per listing.

Average price
$17.89inside the $15 to $100 sweet spot
Price range
$6.38–$34.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$22K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,570 within Wearable Blankets. It carries 686 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#1,570in Wearable Blankets
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
686per listing
Listings tracked
23

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dachshund products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

31

Top-5 brand share

66%

Top 20: 96%

Top-5 click share

66%

Top 20: 96%

Open market

32%

  • Brand 124%
  • Brand 218%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 63%

Demand

Dachshund search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Dachshund search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dachshund1.0M/yr
  • dachshund gifts1.0M/yr
  • dachshund lover gifts92K/yr
  • dachshund gifts for women451K/yr
  • dachshund decor309K/yr
  • weiner dog gifts for women274K/yr
  • weiner dog155K/yr
  • dachshund accessories102K/yr
  • weenie dog gifts78K/yr
  • wiener dog gifts72K/yr

Reviews and returns

What reviews say buyers love and hate about Dachshund

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Chain to short”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dachshund questions

Answered from the same tracked data.