Cute Pillows

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+19.1%

Conversion, latest week

0.3%

Market size, estimated

$56Ka year

Peak month

August2.0× the quietest month

Top search term

cute pillows408K searches a year

Listings sell for $16.05 on average, from $5.98 to $42.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.05 that is $0 to $2K a year per listing.

Average price

$16.05inside the $15 to $100 sweet spot

Price range

$5.98–$42.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #123 within Decorative Pillows, Inserts & Covers. It carries 3,740 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#123in Decorative Pillows, Inserts & Covers

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

3,740per listing

Listings tracked

80

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months