Cute Heated Blanket

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -73.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

35K

Growth, 90 days vs prior 90

-73.8%

Conversion, latest week

3.8%

Market size, estimated

$46Ka year

Peak month

December20.9× the quietest month

Top search term

girls heated blanket9K searches a year

Listings sell for $34.13 on average, from $20.74 to $60.49. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $34.13 that is $0 to $3K a year per listing.

Average price

$34.13inside the $15 to $100 sweet spot

Price range

$20.74–$60.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #99 within Electric Blankets. It carries 1,435 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

27.3%

Average rank

#99in Electric Blankets

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,435per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

25 months