Cute Candles

Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $888K a year.

Searches, last 12 months

415K

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

6.6%

Market size, estimated

$888Ka year

Peak month

December5.5× the quietest month

Top search term

salt and stone candle85K searches a year

Listings sell for $32.60 on average, from $9.77 to $47.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $32.60 that is $16K to $24K a year per listing.

Average price

$32.60inside the $15 to $100 sweet spot

Price range

$9.77–$47.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$16K–$24K

Returns

1.2%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #596 within Candles. It carries 3,315 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

94%

Out of stock, average day

3.7%

Average rank

#596in Candles

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

3,315per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months