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Custom Tapestry

Fail

Buyers convert on only 1.6% of searches, so Custom Tapestry is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$106K/yr481K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
46%top-5 click share · 16 brands · 24 sellers

Flapen Score

Custom Tapestry against its category

The dotted line is the Home & Kitchen average. Past it, Custom Tapestry is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Custom Tapestry market on Amazon at a glance

Shoppers on Amazon United States searched for Custom Tapestry 481K times last year and spent an estimated $106K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
481K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
1.6%
Market size, estimated
$106Ka year
Peak month
December1.9× the quietest month
Top search term
custom tapestry329K searches a year

02 · Price

A sale here is worth $14.09.

Listings sell for $14.09 on average, from $3.27 to $67.70. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.09 that is $0 to $1K a year per listing.

Average price
$14.09under the $15 to $100 sweet spot
Price range
$3.27–$67.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #483 within Tapestries. It carries 1,065 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
19%
Out of stock, average day
0.9%
Average rank
#483in Tapestries
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,065per listing
Listings tracked
31

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Custom Tapestry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

24

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

17%

  • Brand 132%
  • Brand 219%
  • Brand 313%
  • Brand 411%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (10 brands, 17%)

Demand

Custom Tapestry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Custom Tapestry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom tapestry329K/yr
  • tapestry custom43K/yr
  • custom tapestry for wall28K/yr
  • customizable tapestry15K/yr
  • customized tapestry12K/yr
  • personalized tapestry9K/yr
  • customize tapestry9K/yr
  • custom wall tapestry9K/yr
  • smokedope2016 tapestry3K/yr
  • tapestry for bedroom custom3K/yr

Reviews and returns

What reviews say buyers love and hate about Custom Tapestry

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“No quality control”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Custom Tapestry questions

Answered from the same tracked data.