Custom Pillow Case

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

1.5%

Market size, estimated

$18Ka year

Peak month

December3.1× the quietest month

Top search term

custom pillow case35K searches a year

Listings sell for $10.73 on average, from $3.28 to $25.83. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $10.73 that is $0 to $1K a year per listing.

Average price

$10.73under the $15 to $100 sweet spot

Price range

$3.28–$25.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #3,699 within Sheets & Pillowcases. It carries 1,831 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

35%

Out of stock, average day

1.9%

Average rank

#3,699in Sheets & Pillowcases

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,831per listing

Listings tracked

26

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

36 months