Custom Pillow

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $406K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+8.4%

Conversion, latest week

2.1%

Market size, estimated

$406Ka year

Peak month

December4.8× the quietest month

Top search term

custom pillow400K searches a year

Listings sell for $17.70 on average, from $3.36 to $31.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.70 that is $2K to $4K a year per listing.

Average price

$17.70inside the $15 to $100 sweet spot

Price range

$3.36–$31.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 15% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #884 within Decorative Pillows, Inserts & Covers. It carries 854 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

15%

Out of stock, average day

0.0%

Average rank

#884in Decorative Pillows, Inserts & Covers

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

854per listing

Listings tracked

27

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

31 months