Custom Picture Frames
MaybeThe top 5 brands take only 39% of clicks. But buyers convert on only 1.1% of searches, so Custom Picture Frames is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 4960
- Market size
- $202K/yr710K searches / yr
- 90-day growth
- +8.9%search demand this quarter
- Competition
- 27%top-5 click share · 57 brands · 68 sellers
Flapen Score
Custom Picture Frames against its category
The dotted line is the Home & Kitchen average. Past it, Custom Picture Frames is stronger. Inside it, weaker.
Market
The Custom Picture Frames market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Picture Frames 710K times last year and spent an estimated $202K. The top 5 brands take 39% of clicks. Demand peaks in Feb–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 710K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.
- Searches, last 12 months
- 710K
- Growth, 90 days vs prior 90
- +8.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $202Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- custom picture frames151K searches a year
02 · Price
A sale here is worth $25.10.
Listings sell for $25.10 on average, from $1.32 to $83.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.10 that is $0 to $3K a year per listing.
- Average price
- $25.10inside the $15 to $100 sweet spot
- Price range
- $1.32–$83.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,315 within Picture Frames. It carries 2,115 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 18%
- Out of stock, average day
- 1.4%
- Average rank
- #1,315in Picture Frames
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,115per listing
- Listings tracked
- 77
04 · Newcomers
10 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Custom Picture Frames products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
57 falling
Sellers
68
Top-5 brand share
39%
Top 20: 70%
Top-5 click share
27%
Top 20: 56%
Open market
58%
- Brand 115%
- Brand 27%
- Brand 36%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Custom Picture Frames search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Custom Picture Frames search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- custom picture frames151K/yr
- personalized picture frame73K/yr
- custom frame42K/yr
- custom photo frame44K/yr
- custom picture frame41K/yr
- fotos personalizadas para pared64K/yr
- custom framed photo32K/yr
- custom print28K/yr
- customized picture frames33K/yr
- portraits22K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Picture Frames
We read the reviews and the return reasons for every product selling here.
“AWFUL QUALITY”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Picture Frames questions
Answered from the same tracked data.









