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Custom Picture Frames

Maybe

The top 5 brands take only 39% of clicks. But buyers convert on only 1.1% of searches, so Custom Picture Frames is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$202K/yr710K searches / yr
90-day growth
+8.9%search demand this quarter
Competition
27%top-5 click share · 57 brands · 68 sellers

Flapen Score

Custom Picture Frames against its category

The dotted line is the Home & Kitchen average. Past it, Custom Picture Frames is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Custom Picture Frames market on Amazon at a glance

Shoppers on Amazon United States searched for Custom Picture Frames 710K times last year and spent an estimated $202K. The top 5 brands take 39% of clicks. Demand peaks in Feb–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 710K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months
710K
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
1.1%
Market size, estimated
$202Ka year
Peak month
December3.2× the quietest month
Top search term
custom picture frames151K searches a year

02 · Price

A sale here is worth $25.10.

Listings sell for $25.10 on average, from $1.32 to $83.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.10 that is $0 to $3K a year per listing.

Average price
$25.10inside the $15 to $100 sweet spot
Price range
$1.32–$83.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,315 within Picture Frames. It carries 2,115 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
18%
Out of stock, average day
1.4%
Average rank
#1,315in Picture Frames
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,115per listing
Listings tracked
77

04 · Newcomers

10 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
10Amazon's first-year sales bar
Average brand age
30 months

Products

Top Custom Picture Frames products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

57 falling

Sellers

68

Top-5 brand share

39%

Top 20: 70%

Top-5 click share

27%

Top 20: 56%

Open market

58%

  • Brand 115%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Custom Picture Frames search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Custom Picture Frames search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom picture frames151K/yr
  • personalized picture frame73K/yr
  • custom frame42K/yr
  • custom photo frame44K/yr
  • custom picture frame41K/yr
  • fotos personalizadas para pared64K/yr
  • custom framed photo32K/yr
  • custom print28K/yr
  • customized picture frames33K/yr
  • portraits22K/yr

Reviews and returns

What reviews say buyers love and hate about Custom Picture Frames

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“AWFUL QUALITY”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Custom Picture Frames questions

Answered from the same tracked data.