Custom Lego Sets

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months

390K

Growth, 90 days vs prior 90

-23.2%

Conversion, latest week

0.7%

Market size, estimated

$241Ka year

Peak month

July4.0× the quietest month

Top search term

retired lego sets115K searches a year

Listings sell for $95.02 on average, from $13.07 to $378.05. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $95.02 that is $0 to $10K a year per listing.

Average price

$95.02inside the $15 to $100 sweet spot

Price range

$13.07–$378.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

1.4%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #2,265 within Picture Frames. It carries 1,453 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

50%

Out of stock, average day

5.4%

Average rank

#2,265in Picture Frames

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,453per listing

Listings tracked

40

20 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

9Amazon's first-year sales bar

Average brand age

24 months