Skip to content

Custom Framed Photo

Maybe

The top 5 brands take only 41% of clicks. But shoppers spend an estimated $27K a year here, so Custom Framed Photo is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$27K/yr74K searches / yr
90-day growth
+21.5%search demand this quarter
Competition
34%top-5 click share · 46 brands · 51 sellers

Flapen Score

Custom Framed Photo against its category

The dotted line is the Home & Kitchen average. Past it, Custom Framed Photo is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Custom Framed Photo market on Amazon at a glance

Shoppers on Amazon United States searched for Custom Framed Photo 74K times last year and spent an estimated $27K. The top 5 brands take 41% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+21.5%
Conversion, latest week
1.7%
Market size, estimated
$27Ka year
Peak month
December3.4× the quietest month
Top search term
customizable picture frame16K searches a year

02 · Price

A sale here is worth $22.09.

Listings sell for $22.09 on average, from $5.63 to $57.64. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $22.09 that is $0 to $2K a year per listing.

Average price
$22.09inside the $15 to $100 sweet spot
Price range
$5.63–$57.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,179 within Picture Frames. It carries 1,905 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
21%
Out of stock, average day
1.7%
Average rank
#1,179in Picture Frames
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,905per listing
Listings tracked
58

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
34 months

Products

Top Custom Framed Photo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

46 falling

Sellers

51

Top-5 brand share

41%

Top 20: 74%

Top-5 click share

34%

Top 20: 65%

Open market

55%

  • Brand 113%
  • Brand 210%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Custom Framed Photo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.4×

Search terms

Top Custom Framed Photo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • customizable picture frame16K/yr
  • framed photo prints custom7K/yr
  • personalized picture frames11K/yr
  • customized frame7K/yr
  • cuadros personalizados para pared6K/yr
  • custom photo frame with picture3K/yr
  • porta retrato personalizado4K/yr
  • framed picture custom4K/yr
  • custom picture frames for wall5K/yr
  • big picture frames for wall customized3K/yr

Reviews and returns

What reviews say buyers love and hate about Custom Framed Photo

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Custom Framed Photo questions

Answered from the same tracked data.