Custom Frame
MaybeAn estimated 0.8% of orders come back. But shoppers spend an estimated $65K a year here, so Custom Frame is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $65K/yr182K searches / yr
- 90-day growth
- +15.2%search demand this quarter
- Competition
- 28%top-5 click share · 54 brands · 61 sellers
Flapen Score
Custom Frame against its category
The dotted line is the Home & Kitchen average. Past it, Custom Frame is stronger. Inside it, weaker.
Market
The Custom Frame market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Frame 182K times last year and spent an estimated $65K. The top 5 brands take 43% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- +15.2%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $65Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- custom frame42K searches a year
02 · Price
A sale here is worth $28.23.
Listings sell for $28.23 on average, from $1.32 to $100.35. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.23 that is $0 to $3K a year per listing.
- Average price
- $28.23inside the $15 to $100 sweet spot
- Price range
- $1.32–$100.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 15% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,722 within Picture Frames. It carries 1,824 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 15%
- Out of stock, average day
- 1.4%
- Average rank
- #1,722in Picture Frames
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,824per listing
- Listings tracked
- 80
04 · Newcomers
8 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Custom Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
54 rising
Sellers
61
Top-5 brand share
43%
Top 20: 75%
Top-5 click share
28%
Top 20: 56%
Open market
53%
- Brand 116%
- Brand 212%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Custom Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.6×
Search terms
Top Custom Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- custom frame42K/yr
- portraits22K/yr
- customizable picture frame16K/yr
- personalized frame14K/yr
- framed photo prints custom7K/yr
- personalized photo frames19K/yr
- personalized picture frames11K/yr
- custom photo prints7K/yr
- customized frame7K/yr
- custom portrait canvas4K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Frame
We read the reviews and the return reasons for every product selling here.
“It is extremely cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Frame questions
Answered from the same tracked data.









