Custom Frame
MaybeAn estimated 0.8% of orders come back. But shoppers spend an estimated $65K a year here, so Custom Frame is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $65K/yr182K searches / yr
- 90-day growth
- +15.2%search demand this quarter
- Competition
- 28%top-5 click share · 54 brands · 61 sellers
Flapen Score
Custom Frame against its category
The dotted line is the Home & Kitchen average. Past it, Custom Frame is stronger. Inside it, weaker.
Market
The Custom Frame market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Frame 182K times last year and spent an estimated $65K. The top 5 brands take 43% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- +15.2%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $65Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- custom frame42K searches a year
02 · Price
A sale here is worth $28.23.
Listings sell for $28.23 on average, from $1.32 to $100.35. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.23 that is $0 to $3K a year per listing.
- Average price
- $28.23inside the $15 to $100 sweet spot
- Price range
- $1.32–$100.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 15% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,722 within Picture Frames. It carries 1,824 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 15%
- Out of stock, average day
- 1.4%
- Average rank
- #1,722in Picture Frames
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,824per listing
- Listings tracked
- 80
04 · Newcomers
8 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Custom Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Personalized Custom Canvas Prints: Photo On Canvas (Framed 11X14) Transform Your Photos into Stunning Framed Wall Art Digitally Printed Photo To Canvas Ideal for Home Decor Gifts Keepsakes
- Price
- $20.43
- Rating
- 4.6/5
- Reviews
- 4,058
- Age
- 2y ago

Framed Custom Canvas Prints with Your Photos Personalized Photo to Canvas Print Gifts for Couples Friends Family Baby Pets (Black 8 L x 10 W)
- Price
- $16.81
- Rating
- 4.5/5
- Reviews
- 597
- Age
- 3y ago

Craig Frames Custom Wood Picture Frame Any Size Poster & Photo Frame
- Price
- $50.16
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 2y ago

Asbanzerks Personalized Wood Picture Frame Custom Engraved Photo Frame Customizable Both Vertically and Horizontally Free Engraving
- Price
- $10.35
- Rating
- 4.5/5
- Reviews
- 238
- Age
- 2y ago

upsimples 11x17 Picture Frame Display Pictures 9x15 with Mat or 11 x 17 Without Wall Hanging Poster Frames Black 1 Pack
- Price
- $8.72
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 3y ago
Trending
estimated 90-day click momentum
Americanflat 24x36 Poster Frame with Polished Plexiglass - Streamline Collection - Thin Border Picture Frame for Wall Display - Hanging Hardware Included - Black
- Price
- $33.97
- Rating
- 4.6/5
- Reviews
- 13,107
- Age
- 4y ago

Mixoo 4x6 Picture Frame Light Vintage Rotating Photo Frame Tabletop Lamp Touch Desk Lamp for Bedroom Bedside Table lamps for Office Family Retirement Anniversary Birthday Gifts (Wooden Brown)
- Price
- $28.12
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 11mo ago

KoxSmar Custom Picture Frame Personalized Photo Frame Customized Picture Frames Personalized Anniversary Birthday Gifts for Women Men Her Him Girlfriend Boyfriend Wife Husband Couple
- Price
- $32.97
- Rating
- 4.6/5
- Reviews
- 3,558
- Age
- 2y ago

Ship Next Day Custom Canvas Prints with Your Photos (Framed 10x8) Customized Picture Gifts Photo Prints Personalized Canvas Pictures Wall Art Ideal for Home Decor
- Price
- $12.44
- Rating
- 4.3/5
- Reviews
- 483
- Age
- 10mo ago

Personalized Custom Canvas Prints: Photo On Canvas (Framed 11X14) Transform Your Photos into Stunning Framed Wall Art Digitally Printed Photo To Canvas Ideal for Home Decor Gifts Keepsakes
- Price
- $20.43
- Rating
- 4.6/5
- Reviews
- 4,058
- Age
- 2y ago
Newest
by launch date
Ship Next Day Custom Canvas Prints with Your Photos (Framed 10x8) Customized Picture Gifts Photo Prints Personalized Canvas Pictures Wall Art Ideal for Home Decor
- Price
- $12.44
- Rating
- 4.3/5
- Reviews
- 483
- Age
- 10mo ago

Mixoo 4x6 Picture Frame Light Vintage Rotating Photo Frame Tabletop Lamp Touch Desk Lamp for Bedroom Bedside Table lamps for Office Family Retirement Anniversary Birthday Gifts (Wooden Brown)
- Price
- $28.12
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 11mo ago

Custom Photo Print on Canvas Board Personalized Framed Portrait
- Price
- $49.64
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 1y ago

Personalized Picture Frame with Custom Your Own Text Gift Box Included
- Price
- $26.76
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 1y ago

Photo Prints - Glossy - 5x7 - Standard Size - Upload Your Own Photos - Personalized Picture Prints - Custom Printed Photos for Home Decor - Made in the USA - Custom Prints for Picture Frames and Wall Art
- Price
- $1.32
- Rating
- 4.6/5
- Reviews
- 2,519
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
54 rising
Sellers
61
Est. top-5 brand share
43%
Top 20: 75%
Est. top-5 click share
28%
Top 20: 56%
Open market
53%
- Craig Frames16%
- P&L ART.12%
- GENTLE DEER7%
- KoxSmar5%
- Asbanzerks4%
- upsimples4%
Demand
Custom Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.6×
Search terms
Top Custom Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- custom frame42K/yr
- portraits22K/yr
- customizable picture frame16K/yr
- personalized frame14K/yr
- framed photo prints custom7K/yr
- personalized photo frames19K/yr
- personalized picture frames11K/yr
- custom photo prints7K/yr
- customized frame7K/yr
- custom portrait canvas4K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Frame
We read the reviews and the return reasons for every product selling here.
“It is extremely cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









