custom frame
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$28.23avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Great$1.32–$100.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,824.18avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 182K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, custom frame is a $65K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Dec. Verdict: Worth a look — 59/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
custom frame market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $21K–$28K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,722
- Page quality
- 0%
- Prime
- 15%
- Sponsored
- 96%
- Out of stock
- 1.4%
- Avg brand age
- 34 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
54 rising
Sellers
61
Top-5 brand share
43%
Top 20: 75%
Top-5 click share
28%
Top 20: 56%
Open market
53%
- Craig Frames16%
- P&L ART.12%
- GENTLE DEER7%
- KoxSmar5%
- Asbanzerks4%
- upsimples4%
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — +15.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.6×
Top custom frame search terms
- custom frame42K/yr
- portraits22K/yr
- customizable picture frame16K/yr
- personalized frame14K/yr
- framed photo prints custom7K/yr
- personalized photo frames19K/yr
- personalized picture frames11K/yr
- custom photo prints7K/yr
- customized frame7K/yr
- custom portrait canvas4K/yr
Top custom frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Personalized Custom Canvas Prints: Photo On Canvas (Framed 11X14) Transform Your Photos into Stunning Framed Wall Art Digitally Printed Photo To Canvas Ideal for Home Decor Gifts Keepsakes
P&L ART.$20.434.6★4,058 rev
Framed Custom Canvas Prints with Your Photos Personalized Photo to Canvas Print Gifts for Couples Friends Family Baby Pets (Black 8 L x 10 W)
GENTLE DEER$16.814.5★597 rev
Craig Frames Custom Wood Picture Frame Any Size Poster & Photo Frame
Craig Frames$50.164.5★88 rev
Asbanzerks Personalized Wood Picture Frame Custom Engraved Photo Frame Customizable Both Vertically and Horizontally Free Engraving
Asbanzerks$10.354.5★238 rev
upsimples 11x17 Picture Frame Display Pictures 9x15 with Mat or 11 x 17 Without Wall Hanging Poster Frames Black 1 Pack
upsimples$8.724.5★41,299 rev
Newest
by launch date
Ship Next Day Custom Canvas Prints with Your Photos (Framed 10x8) Customized Picture Gifts Photo Prints Personalized Canvas Pictures Wall Art Ideal for Home Decor
PARONA$12.44483 rev
Mixoo 4x6 Picture Frame Light Vintage Rotating Photo Frame Tabletop Lamp Touch Desk Lamp for Bedroom Bedside Table lamps for Office Family Retirement Anniversary Birthday Gifts (Wooden Brown)
Mixoo$28.1283 rev
Custom Photo Print on Canvas Board Personalized Framed Portrait
MRC Wood Products$49.64119 rev
Personalized Picture Frame with Custom Your Own Text Gift Box Included
Yay! Personalized Gifts$26.7668 rev
Photo Prints - Glossy - 5x7 - Standard Size - Upload Your Own Photos - Personalized Picture Prints - Custom Printed Photos for Home Decor - Made in the USA - Custom Prints for Picture Frames and Wall Art
Bunny Badges$1.322,519 rev
Trending
90-day click momentum
Americanflat 24x36 Poster Frame with Polished Plexiglass - Streamline Collection - Thin Border Picture Frame for Wall Display - Hanging Hardware Included - Black
Americanflat$33.974.6★
Mixoo 4x6 Picture Frame Light Vintage Rotating Photo Frame Tabletop Lamp Touch Desk Lamp for Bedroom Bedside Table lamps for Office Family Retirement Anniversary Birthday Gifts (Wooden Brown)
Mixoo$28.124.5★
KoxSmar Custom Picture Frame Personalized Photo Frame Customized Picture Frames Personalized Anniversary Birthday Gifts for Women Men Her Him Girlfriend Boyfriend Wife Husband Couple
KoxSmar$32.974.6★
Ship Next Day Custom Canvas Prints with Your Photos (Framed 10x8) Customized Picture Gifts Photo Prints Personalized Canvas Pictures Wall Art Ideal for Home Decor
PARONA$12.444.3★
Personalized Custom Canvas Prints: Photo On Canvas (Framed 11X14) Transform Your Photos into Stunning Framed Wall Art Digitally Printed Photo To Canvas Ideal for Home Decor Gifts Keepsakes
P&L ART.$20.434.6★
What buyers say about custom frame
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Awesome picture”
“Birthday gift”
“Fantastic print”
“Very affordable”
“Great frames”
“As advertised”
“Great colors”
“It fits perfectly on a shelf”
“Easy to use”
What buyers complain about
“It is extremely cheap quality”
“Size not as advertised”
“Looks like it should cost a lot more”
“Low quality print”
“Do NOT have it framed”
“Smaller than size”
“Too dark”
“Lights dont work”
“Made of poor material”
“However for the best color I suggest you use a printer friendly method like CMYK which I forgot to do so my colors got dulled :”
Top return reasons
Common questions
- Is custom frame profitable to sell on Amazon United States?
- The niche generates $65K/yr across 80 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the custom frame niche?
- 54 brands and 61 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in custom frame?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.8%.
- When does demand for custom frame peak?
- Demand peaks in Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the custom frame niche?
- Listings span $1.32–$100.35; the average listing price is $28.23 (sweet spot $15–$100). The average incumbent carries 1,824 reviews — the moat a new listing must climb.