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Custom Frame

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $65K a year here, so Custom Frame is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$65K/yr182K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
28%top-5 click share · 54 brands · 61 sellers

Flapen Score

Custom Frame against its category

The dotted line is the Home & Kitchen average. Past it, Custom Frame is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Custom Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Custom Frame 182K times last year and spent an estimated $65K. The top 5 brands take 43% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
1.3%
Market size, estimated
$65Ka year
Peak month
December3.6× the quietest month
Top search term
custom frame42K searches a year

02 · Price

A sale here is worth $28.23.

Listings sell for $28.23 on average, from $1.32 to $100.35. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.23 that is $0 to $3K a year per listing.

Average price
$28.23inside the $15 to $100 sweet spot
Price range
$1.32–$100.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 15% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,722 within Picture Frames. It carries 1,824 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
15%
Out of stock, average day
1.4%
Average rank
#1,722in Picture Frames
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,824per listing
Listings tracked
80

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
34 months

Products

Top Custom Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

54 rising

Sellers

61

Top-5 brand share

43%

Top 20: 75%

Top-5 click share

28%

Top 20: 56%

Open market

53%

  • Brand 116%
  • Brand 212%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Custom Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.6×

Search terms

Top Custom Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom frame42K/yr
  • portraits22K/yr
  • customizable picture frame16K/yr
  • personalized frame14K/yr
  • framed photo prints custom7K/yr
  • personalized photo frames19K/yr
  • personalized picture frames11K/yr
  • custom photo prints7K/yr
  • customized frame7K/yr
  • custom portrait canvas4K/yr

Reviews and returns

What reviews say buyers love and hate about Custom Frame

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“It is extremely cheap quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Custom Frame questions

Answered from the same tracked data.