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Custom Flask

Fail

Shoppers spend an estimated $17K a year here, so Custom Flask is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$17K/yr82K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
39%top-5 click share · 27 brands · 34 sellers

Flapen Score

Custom Flask against its category

The dotted line is the Home & Kitchen average. Past it, Custom Flask is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Custom Flask market on Amazon at a glance

Shoppers on Amazon United States searched for Custom Flask 82K times last year and spent an estimated $17K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
0.8%
Market size, estimated
$17Ka year
Peak month
December3.1× the quietest month
Top search term
custom flask24K searches a year

02 · Price

A sale here is worth $25.55.

Listings sell for $25.55 on average, from $8.32 to $91.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $25.55 that is $0 to $3K a year per listing.

Average price
$25.55inside the $15 to $100 sweet spot
Price range
$8.32–$91.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #280 within Bar Tools & Drinkware. It carries 343 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
47%
Out of stock, average day
6.4%
Average rank
#280in Bar Tools & Drinkware
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
343per listing
Listings tracked
49

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Custom Flask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

34

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

39%

Top 20: 77%

Open market

34%

  • Brand 118%
  • Brand 217%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Custom Flask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.1×

Search terms

Top Custom Flask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom flask24K/yr
  • personalized flask16K/yr
  • personalized flask for men11K/yr
  • custom flask for men10K/yr
  • engraved flask10K/yr
  • engraved flask for men7K/yr
  • customized flask4K/yr

Reviews and returns

What reviews say buyers love and hate about Custom Flask

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Leak-Proof”
1.9%of orders come back
“Seems like it leeches something from container”
A buyer, on “Leak-Proof”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Custom Flask questions

Answered from the same tracked data.