Custom Fans
PassCustom Fans scores 65 out of 100, a Pass. Shoppers spend an estimated $74K a year here, search demand grew +72.0% this quarter, and an estimated 1.6% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 4965
- Market size
- $74K/yr223K searches / yr
- 90-day growth
- +72.0%search demand this quarter
- Competition
- 24%top-5 click share · 58 brands · 72 sellers
Flapen Score
Custom Fans against its category
The dotted line is the Home & Kitchen average. Past it, Custom Fans is stronger. Inside it, weaker.
Market
The Custom Fans market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Fans 223K times last year and spent an estimated $74K. The top 5 brands take 33% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +72.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- +72.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $74Ka year
- Top search term
- custom fans38K searches a year
02 · Price
A sale here is worth $46.37.
Listings sell for $46.37 on average, from $9.76 to $135.07. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $46.37 that is $0 to $5K a year per listing.
- Average price
- $46.37inside the $15 to $100 sweet spot
- Price range
- $9.76–$135.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #553 within Decorative Folding Fans. It carries 203 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 45%
- Out of stock, average day
- 1.2%
- Average rank
- #553in Decorative Folding Fans
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 203per listing
- Listings tracked
- 93
04 · Newcomers
3 of last year's 39 launches cleared the first-year sales bar.
39 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 39
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Custom Fans products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 1, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SeeWeLove Decorative Folding Fans Personalized Fans Custom Fan Handheld Customized with Picture Text Abanicos De Mano Personalizados Gift for Wedding Dancing Concert Saloon Cosplay Party Rave 13
- Price
- $14.12
- Rating
- 4.8/5
- Reviews
- 466
- Age
- 1y ago

SL crafts 50 Sets Wooden Hand Fan Wood Handheld Folding Fans with Organza Bags and Thank You Tag and Tassels Wedding Party Favors
- Price
- $46.38
- Rating
- 4.7/5
- Reviews
- 479
- Age
- 6y ago

Custom Fans handheld with Photo Text Personalized Clacking Fans for Line Dancing Clap Fans Popping Fans for Line Dancing Trail Ride Hand Pop Fans Hand Fans for Women Foldable Dance Wedding Party
- Price
- $11.60
- Rating
- 3.8/5
- Reviews
- 20
- Age
- 1y ago

HJX Bulk Personalized Wedding Fans for Guests Custom Handheld Fan with Photo Text Personalized Wedding Party Fans Favors 10/20/30/50/100/150/200Pcs (03-Photo/Text)
- Price
- $55.73
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

JONZIN 50Pcs Personalized Wedding Fans for Guests Bulk Custom Fan Wooden Folding Hand Engraving Name/Date for Wedding Baby Shower Party Favors
- Price
- $64.18
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 2y ago
Trending
estimated 90-day click momentum
Personalized Wedding Fans for Guests Bulk Custom Wooden Handheld Folding Fans for Wedding Favors Baby Showers & Birthday & Party Gifts | Favors for Guests with Organza Bags & Tassels (30Pcs)
- Price
- $42.84
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 3mo ago

Custom Hand Fans with Photo Logo or Text Personalized Promotional Fans Bulk 105000 PCS for Trade Shows Weddings Church Schools Summer Events & Fundraisers
- Price
- $135.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Personalized Line Dance Popping Fan personalized hand fans Custom Decorative Folding Fans with Picture Text for Wedding (1)
- Price
- $18.25
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Custom Hourglass-Shaped Hand Fans Personalized Full-Color Imprint with Logo Promotional Handout for Events Carnivals Tradeshows and Marketing Campaigns (Qty 100)
- Price
- $53.67
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 1y ago

50 Set Greenery Mini Fans Bulk for Wedding Guests Summer Handheld Electric Fans Portable with Thank You Cards Organza Bags Personalized Wedding Party Favors Gift Souvenir for Guest Battery Not Include
- Price
- $82.63
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 6mo ago
Newest
by launch date
Personalized Wedding Fans for Guests Bulk Custom Wooden Handheld Folding Fans for Wedding Favors Baby Showers & Birthday & Party Gifts | Favors for Guests with Organza Bags & Tassels (30Pcs)
- Price
- $42.84
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 3mo ago

Custom Hand Fans with Photo Logo or Text Personalized Promotional Fans Bulk 105000 PCS for Trade Shows Weddings Church Schools Summer Events & Fundraisers
- Price
- $135.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Personalized Line Dance Popping Fan personalized hand fans Custom Decorative Folding Fans with Picture Text for Wedding (1)
- Price
- $18.25
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

HJX Bulk Personalized Wedding Fans for Guests Custom Handheld Fan with Photo Text Personalized Wedding Party Fans Favors 10/20/30/50/100/150/200Pcs (03-Photo/Text)
- Price
- $55.73
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Custom Folding Hand Fans Personalized Round Disc Fans with Pouches (50)
- Price
- $65.01
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
58 rising
Sellers
72
Est. top-5 brand share
33%
Top 20: 76%
Est. top-5 click share
24%
Top 20: 57%
Open market
62%
- Generic8%
- SL crafts7%
- SeeWeLove6%
- JONZIN6%
- HJX5%
- Sepwedd5%
Search terms
Top Custom Fans search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- custom fans38K/yr
- personalized fans26K/yr
- personalized hand fans21K/yr
- abanicos personalizados12K/yr
- custom fan15K/yr
- personalized fans for wedding11K/yr
- custom hand fan11K/yr
- customized fans10K/yr
- personalized fan11K/yr
- abanicos de mano personalizados13K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Fans
We read the reviews and the return reasons for every product selling here.
“Too loud”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Fans questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









