custom blinds
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$99.36avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,046.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 5% kills the launch gate
Price range
Bad$12.68–$383.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$76K$76K/yr · 147K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, custom blinds is a $76K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 40/100.
Data updated Aug 3, 2026 · scored weekly · How we score niches
custom blinds market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $25K–$50K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 40%
- Sponsored
- 92%
- Out of stock
- 0.1%
- Avg brand age
- 39 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
40
Top-5 brand share
72%
Top 20: 96%
Top-5 click share
33%
Top 20: 68%
Open market
22%
- Changshade27%
- Persilux20%
- LOTUS & WINDOWARE8%
- LazBlinds8%
- AOSKY8%
- MYshade5%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +6.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top custom blinds search terms
- custom blinds43K/yr
- custom blinds for indoor windows37K/yr
- custom window shades16K/yr
- custom blackout shades9K/yr
- custom shades for indoor windows13K/yr
- custom window blinds12K/yr
- custom blackout blinds6K/yr
- custom roller shades for indoor windows4K/yr
- custom blinds for windows5K/yr
- custom fit blinds521/yr
Top custom blinds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Changshade No Drill Custom Top Down Bottom Up Cellular Shades No Tools Custom Blackout Window Shades for Home Thermal Insulation Room Darkening Honeycomb Blinds for Bedroom Office Living Room
Changshade$131.484.6★54 rev
Lotus & Windoware Cordless 2 Inch Faux Wood Blind 34 Wide x 60 Long Window Blinds Blinds & Shades Blinds for Indoor Windows Embossed Bright White
LOTUS & WINDOWARE$46.334.6★2,249 rev
Changshade Size Custom Corded Roller Shades Blackout Roller Window Blinds with Thermal Insulated for Office Living Room Bedroom Kitchen Easy Installation Grey CML-ROL-GY-A
Changshade$158.824.6★21 rev
Persilux Blackout Roller Shades for Indoor Window Blinds Cordless Linen Fabric Thermal Insulated Fabric UV Protection Shades for Home Office Bedroom Door Blackout-Cream Custom Size
Persilux$138.254.7★190 rev
AOSKY Blackout Roller Shades Cordless Blinds for Windows Free-Stop Shades with Valance Thermal Insulated Fabric UV Protection Natural Woven Blinds for Home and Office (34 W x 72 H Black)
AOSKY$51.714.6★2,237 rev
Newest
by launch date
Changshade Custom No Drill No Tools Blackout Roller Shades for Window Cordless Roller Shades Thermal Insulated UV Protection Privacy Easy Install Roller Blinds for Home Office Classic Black
Changshade$117.4223 rev
Changshade Custom Size Blackout Top Down Bottom Up Cellular Shades Cordless Honeycomb Blinds for Bedroom Nursery & Bathroom Total Privacy White
Changshade$122.8794 rev
Changshade No Drill Custom Top Down Bottom Up Cellular Shades No Tools Custom Blackout Window Shades for Home Thermal Insulation Room Darkening Honeycomb Blinds for Bedroom Office Living Room
Changshade$131.4854 rev
Persilux Blackout Roller Shades for Indoor Window Blinds Cordless Linen Fabric Thermal Insulated Fabric UV Protection Shades for Home Office Bedroom Door Blackout-Cream Custom Size
Persilux$138.25190 rev
Persilux Light Filtering Roller Shades for Indoor Window Blinds Cordless Linen Fabric Thermal Insulated Fabric UV Protection Shades for Home Office Bedroom Door Light Filtering-Cream Custom Size
Persilux$136.50161 rev
Trending
90-day click momentum
LazBlinds Cordless Bamboo Roman Shades 34.5x48 Highfield Teak
LazBlinds$50.104.5★
Changshade Custom Size Blackout Top Down Bottom Up Cellular Shades Cordless Honeycomb Blinds for Bedroom Nursery & Bathroom Total Privacy White
Changshade$122.874.6★
DEZ FURNISHINGS Cordless 2 Faux Wood Blind 35 W x 60 H White
DEZ FURNISHINGS$45.554.5★
Changshade Custom No Drill No Tools Blackout Roller Shades for Window Cordless Roller Shades Thermal Insulated UV Protection Privacy Easy Install Roller Blinds for Home Office Classic Black
Changshade$117.424.7★
Changshade Custom Top Down Bottom Up Blackout Cellular Shades Cordless 1.5 Inch Single Cell Honeycomb Window Blinds Custom Size Privacy Window Shades for Bedroom Nursery White
Changshade$111.394.5★
What buyers say about custom blinds
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to set up”
“Excellent product, a wonderful customer service and great value”
“easy to fit”
“reasonably priced”
“Color is great”
“as advertised”
“Easy to use”
“its effective”
“Im also very happy with the amount of light that it filters out”
“it's very sturdy”
What buyers complain about
“Poor quality”
“Doesn't fit”
“They fall apart”
“A little pricey”
“Terrible adhesive”
“A little difficult to install”
“The supplied Velcro Is super cheap”
“horrible chemical smell”
“the colors are slightly different”
“Its a thin”
Top return reasons
Common questions
- Is custom blinds profitable to sell on Amazon United States?
- The niche generates $76K/yr across 63 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the custom blinds niche?
- 27 brands and 40 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in custom blinds?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.5%.
- When does demand for custom blinds peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the custom blinds niche?
- Listings span $12.68–$383.98; the average listing price is $99.36 (sweet spot $15–$100). The average incumbent carries 2,046 reviews — the moat a new listing must climb.