Custom Blanket for Mom
PassCustom Blanket for Mom scores 70 out of 100, a Pass. Shoppers spend an estimated $65K a year here, search demand grew >1,000% this quarter, and an estimated 0.1% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 11,240 Home & Kitchen niches · +21 vs the category median of 4970
- Market size
- $65K/yr13K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 47%top-5 click share · 27 brands · 31 sellers
Flapen Score
Custom Blanket for Mom against its category
The dotted line is the Home & Kitchen average. Past it, Custom Blanket for Mom is stronger. Inside it, weaker.
Market
The Custom Blanket for Mom market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Blanket for Mom 13K times last year and spent an estimated $65K. The top 5 brands take 55% of clicks. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 14.3% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 14.3%
- Market size, estimated
- $65Ka year
- Top search term
- custom mothers day blanket7K searches a year
02 · Price
A sale here is worth $35.99.
Listings sell for $35.99 on average, from $23.24 to $47.89. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $35.99 that is $0 to $4K a year per listing.
- Average price
- $35.99inside the $15 to $100 sweet spot
- Price range
- $23.24–$47.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,018 within Bed Blankets. It carries 1,207 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 18%
- Out of stock, average day
- 0.7%
- Average rank
- #1,018in Bed Blankets
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,207per listing
- Listings tracked
- 34
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Custom Blanket for Mom products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
31
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
47%
Top 20: 87%
Open market
40%
- Brand 118%
- Brand 211%
- Brand 310%
- Brand 49%
- Brand 57%
- Brand 65%
Demand
Custom Blanket for Mom search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 263.4× · 6 of 12 months tracked
Search terms
Top Custom Blanket for Mom search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- custom mothers day blanket7K/yr
- mothers day blanket personalized3K/yr
- personalized mothers day blanket2K/yr
- custom blanket mothers day919/yr
Reviews and returns
What reviews say buyers love and hate about Custom Blanket for Mom
We read the reviews and the return reasons for every product selling here.
“The quality is crappy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Blanket for Mom questions
Answered from the same tracked data.









