Custom Blanket

Shoppers searched for this 4.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

4.7M

Growth, 90 days vs prior 90

-9.9%

Conversion, latest week

1.5%

Market size, estimated

$2.1Ma year

Peak month

December7.5× the quietest month

Top search term

custom blanket1.8M searches a year

Listings sell for $29.13 on average, from $7.65 to $44.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $29.13 that is $22K to $29K a year per listing.

Average price

$29.13inside the $15 to $100 sweet spot

Price range

$7.65–$44.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$22K–$29K

Returns

0.3%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #155 within Bed Blankets. It carries 2,619 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

37%

Out of stock, average day

0.0%

Average rank

#155in Bed Blankets

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,619per listing

Listings tracked

19

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

29 months