Custom Birthday Decorations
MaybeThe top 5 products take only 24% of clicks. But shoppers spend an estimated $65K a year here, so Custom Birthday Decorations is a Maybe.
- Flapen Score
- 59 / 100Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 4959
- Market size
- $65K/yr219K searches / yr
- 90-day growth
- +18.9%search demand this quarter
- Competition
- 24%top-5 click share · 50 brands · 53 sellers
Flapen Score
Custom Birthday Decorations against its category
The dotted line is the Home & Kitchen average. Past it, Custom Birthday Decorations is stronger. Inside it, weaker.
Market
The Custom Birthday Decorations market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Birthday Decorations 219K times last year and spent an estimated $65K. The top 5 brands take 48% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- +18.9%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $65Ka year
- Top search term
- custom birthday decorations41K searches a year
02 · Price
A sale here is worth $19.53.
Listings sell for $19.53 on average, from $4.68 to $52.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.53 that is $0 to $2K a year per listing.
- Average price
- $19.53inside the $15 to $100 sweet spot
- Price range
- $4.68–$52.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,711 within Banners. It carries 309 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 44%
- Out of stock, average day
- 3.6%
- Average rank
- #1,711in Banners
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 309per listing
- Listings tracked
- 77
04 · Newcomers
6 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 26
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Custom Birthday Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
50 rising
Sellers
53
Top-5 brand share
48%
Top 20: 81%
Top-5 click share
24%
Top 20: 64%
Open market
48%
- Brand 114%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 64%
Demand
Custom Birthday Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Search terms
Top Custom Birthday Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- custom birthday decorations41K/yr
- custom party decorations22K/yr
- personalized birthday decorations20K/yr
- custom birthday sign15K/yr
- happy birthday banner personalized15K/yr
- custom birthday12K/yr
- personalized birthday banners8K/yr
- custom sign for party12K/yr
- happy birthday banner custom6K/yr
- happy birthday custom banner7K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Birthday Decorations
We read the reviews and the return reasons for every product selling here.
“Awful quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Birthday Decorations questions
Answered from the same tracked data.









