custom birthday decorations
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Review moat
Great309.19avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.68–$52.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 219K searches
According to Flapen's Amazon United States niche tracking, custom birthday decorations is a $65K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
custom birthday decorations market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $39K–$49K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,711
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 96%
- Out of stock
- 3.6%
- Avg brand age
- 25 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
53
Top-5 brand share
48%
Top 20: 81%
Top-5 click share
24%
Top 20: 64%
Open market
48%
- Big Dot of Happiness14%
- Lonfliness12%
- Uorbmaio8%
- Tatuo7%
- Bleu Reign7%
- EZISHIPS4%
Demand
Weekly Amazon search volume, last 46 weeks — +18.9% search growth over the last 90 days.Top custom birthday decorations search terms
- custom birthday decorations41K/yr
- custom party decorations22K/yr
- personalized birthday decorations20K/yr
- custom birthday sign15K/yr
- happy birthday banner personalized15K/yr
- custom birthday12K/yr
- personalized birthday banners8K/yr
- custom sign for party12K/yr
- happy birthday banner custom6K/yr
- happy birthday custom banner7K/yr
Top custom birthday decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lonfliness Personalized Birthday Banner Happy Birthday Party Decoration Custom DIY Black Gold Birthday Party Backdrop with Name Alphabet Letter Sticker Happy Birthday Sign Party Supplies for Men Women
Lonfliness$13.094.4★239 rev
Big Dot of Happiness Custom Black & Gold Birthday Face Cut Out Garland Banner Personalized Adult Birthday Age Decor 30 Feet of Cord 10 Face Cut Outs
Big Dot of Happiness$15.554.8★334 rev
Custom Birthday Banner With Name Make Your Own Happy Birthday Bunting for Bday Party Black Sign With 26 A-Z Letter Banners 2 Set
Uorbmaio$8.904.7★404 rev
Tatuo Personalized Birthday Banner with Name DIY Colorful Happy Birthday Banner Backdrop with Alphabet Stickers Custom Name Backdrop for Outdoor and Indoor Party Decoration(Black)
Tatuo$10.954.5★1,163 rev
Bleu Reign Custom Hanging Face Banner Personalized Photo Party Decor
Bleu Reign$43.424.6★99 rev
Newest
by launch date
Personalised Birthday Name Flag Custom Birthday Banner Fabric Sign Boho Wall Art (59 x 59)
Zobche$22.465 rev
EZISHIPS Life Size Cardboard Cutout Custom Photo Standee Print Perfect for Bedroom Decor Weddings Parties Birthdays & Events 17 Feet Upload Your Image
EZISHIPS$37.97119 rev
Personalized Birthday Banner for Party with Name & Ages Option-Custom DIY Alphabet & Numbers Stickers Birthday Party Backdrop Indoor/Outdoor Celebrations (Black Gold)
SUYEPER$12.33173 rev
Lonfliness Personalized Birthday Banner Happy Birthday Party Decor Custom DIY Rose and Gold Black Birthdays Backdrop with Name Alphabet Letter Sticker Happy Birthdays Sign Party Supplies for Men Women
Lonfliness$10.96239 rev
Big Dot of Happiness Custom Black & Gold Birthday Face Cut Out Garland Banner Personalized Adult Birthday Age Decor 30 Feet of Cord 10 Face Cut Outs
Big Dot of Happiness$15.55334 rev
Trending
90-day click momentumPersonalised Birthday Name Flag Custom Birthday Banner Fabric Sign Boho Wall Art (59 x 59)
Zobche$22.465.0★
COCIDE Birthday Queen Sash & Rhinestone Tiara Set Gold Happy Birthday Crowns for Women Party Decoration Kit Rhinestone Headband for Women Glitter Crystal Hair Accessories for Cake Topper
COCIDE$10.784.7★
Tatuo Personalized Birthday Banner with Name DIY Colorful Happy Birthday Banner Backdrop with Alphabet Stickers Custom Name Backdrop for Outdoor and Indoor Party Decoration(White)
Tatuo$11.944.5★
Uorbmaio White Happy Birthday Bunting with Name: Custom Garlands with 2 set 26 Letters to Spell Name or Words DIY Birthday Banner
Uorbmaio$8.884.7★
EZISHIPS Life Size Cardboard Cutout Custom Photo Standee Print Perfect for Bedroom Decor Weddings Parties Birthdays & Events 17 Feet Upload Your Image
EZISHIPS$37.974.5★
What buyers say about custom birthday decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Just what i wanted”
“Amazing value”
“Clear picture”
“Pretty nice well fitted as described”
“print is stunning”
“Color was vibrant”
“Great material”
“Really durable”
“Very fun”
What buyers complain about
“Awful quality”
“Wrong size”
“Not what was pictured”
“difficult to adhere”
“Its so expensive”
“how colorful it was BUT one of the letters was in the wrong order”
“No Quality Control on Prints and PKG issues”
“Noted how fragile it is”
“The material was thick”
“there are no instructions”
Top return reasons
Common questions
- Is custom birthday decorations profitable to sell on Amazon United States?
- The niche generates $65K/yr across 77 tracked products. 6 of 26 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the custom birthday decorations niche?
- 50 brands and 53 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in custom birthday decorations?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
- What does it cost to enter the custom birthday decorations niche?
- Listings span $4.68–$52.47; the average listing price is $19.53 (sweet spot $15–$100). The average incumbent carries 309 reviews — the moat a new listing must climb.