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Custom Birthday Decorations

Maybe

The top 5 products take only 24% of clicks. But shoppers spend an estimated $65K a year here, so Custom Birthday Decorations is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$65K/yr219K searches / yr
90-day growth
+18.9%search demand this quarter
Competition
24%top-5 click share · 50 brands · 53 sellers

Flapen Score

Custom Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Custom Birthday Decorations is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Custom Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Custom Birthday Decorations 219K times last year and spent an estimated $65K. The top 5 brands take 48% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
1.5%
Market size, estimated
$65Ka year
Top search term
custom birthday decorations41K searches a year

02 · Price

A sale here is worth $19.53.

Listings sell for $19.53 on average, from $4.68 to $52.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.53 that is $0 to $2K a year per listing.

Average price
$19.53inside the $15 to $100 sweet spot
Price range
$4.68–$52.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,711 within Banners. It carries 309 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
44%
Out of stock, average day
3.6%
Average rank
#1,711in Banners
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
309per listing
Listings tracked
77

04 · Newcomers

6 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
6Amazon's first-year sales bar
Average brand age
25 months

Products

Top Custom Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

50 rising

Sellers

53

Top-5 brand share

48%

Top 20: 81%

Top-5 click share

24%

Top 20: 64%

Open market

48%

  • Brand 114%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Custom Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.9× · 11 of 12 months tracked

Search terms

Top Custom Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • custom birthday decorations41K/yr
  • custom party decorations22K/yr
  • personalized birthday decorations20K/yr
  • custom birthday sign15K/yr
  • happy birthday banner personalized15K/yr
  • custom birthday12K/yr
  • personalized birthday banners8K/yr
  • custom sign for party12K/yr
  • happy birthday banner custom6K/yr
  • happy birthday custom banner7K/yr

Reviews and returns

What reviews say buyers love and hate about Custom Birthday Decorations

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“Awful quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Custom Birthday Decorations questions

Answered from the same tracked data.