Custom Balloons
FailShoppers spend an estimated $30K a year here, so Custom Balloons is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $30K/yr132K searches / yr
- 90-day growth
- +19.8%search demand this quarter
- Competition
- 58%top-5 click share · 13 brands · 15 sellers
Flapen Score
Custom Balloons against its category
The dotted line is the Home & Kitchen average. Past it, Custom Balloons is stronger. Inside it, weaker.
Market
The Custom Balloons market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Balloons 132K times last year and spent an estimated $30K. The top 5 brands take 82% of clicks. Demand peaks in May. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- +19.8%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $30Ka year
- Peak month
- May2.3× the quietest month
- Top search term
- gold letter balloons28K searches a year
02 · Price
A sale here is worth $8.24.
Listings sell for $8.24 on average, from $3.93 to $16.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $8.24 that is $2K to $4K a year per listing.
- Average price
- $8.24under the $15 to $100 sweet spot
- Price range
- $3.93–$16.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #386 within Balloons. It carries 1,335 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #386in Balloons
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 1,335per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Custom Balloons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
15
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
16%
- Brand 158%
- Brand 28%
- Brand 37%
- Brand 45%
- Brand 53%
- Brand 63%
- Open — no brand owns it (7 brands, 16%)
Demand
Custom Balloons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.3×
Search terms
Top Custom Balloons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold letter balloons28K/yr
- letter balloons 40 inch26K/yr
- large letter balloons14K/yr
- big letter balloons10K/yr
- gold balloon letters10K/yr
- balloon letters 40 inch10K/yr
- 40 inch letter balloons7K/yr
- large balloon letters5K/yr
- giant letter balloons5K/yr
- gold foil letter balloons4K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Balloons
We read the reviews and the return reasons for every product selling here.
“Low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Balloons questions
Answered from the same tracked data.









