- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $17.4M/yr75.0M searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 46%top-5 click share · 19 brands · 25 sellers
Flapen Score
Curtains against its category
The dotted line is the Home & Kitchen average. Past it, Curtains is stronger. Inside it, weaker.
Market
The Curtains market on Amazon at a glance
Shoppers on Amazon United States searched for Curtains 75.0M times last year and spent an estimated $17.4M. The top 5 brands take 73% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 75.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.4M a year.
- Searches, last 12 months
- 75.0M
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $17.4Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- curtains18.9M searches a year
02 · Price
A sale here is worth $20.04.
Listings sell for $20.04 on average, from $7.68 to $44.99. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $20.04 that is $501K to $601K a year per listing.
- Average price
- $20.04inside the $15 to $100 sweet spot
- Price range
- $7.68–$44.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $501K–$601K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Window Treatments. It carries 23,312 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Window Treatments
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 23,312per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Curtains products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
25
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
23%
- Brand 125%
- Brand 225%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 64%
Demand
Curtains search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Curtains search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- curtains18.9M/yr
- blackout curtains12.6M/yr
- blackout curtains for bedroom4.3M/yr
- kitchen curtains4.2M/yr
- curtains for living room5.0M/yr
- sheer curtains3.3M/yr
- curtains for bedroom3.5M/yr
- black out curtains2.5M/yr
- living room curtains2.7M/yr
- curtain2.2M/yr
Reviews and returns
What reviews say buyers love and hate about Curtains
We read the reviews and the return reasons for every product selling here.
“They are actually too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curtains questions
Answered from the same tracked data.









