curtains
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Market size
Incredible$17.4M$17.4M/yr · 75.0M searches
Avg price
Great$20.04avg listing price — sweet spot $15–$100
Price range
Great$7.68–$44.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Returns
Bad5.5%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad23,311.52avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, curtains is a $17.4M/yr Amazon United States market (75.0M searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 49/100.
Data updated Aug 3, 2026 · scored weekly · How we score niches
curtains market data
- Units sold / yr
- 1.0M–1.0M
- avg 25,000–30,000/product
- Revenue / yr
- $20.0M–$20.0M
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
25
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
46%
Top 20: 84%
Open market
23%
- NICETOWN25%
- MIULEE25%
- 100% Blackout Shield9%
- ChrisDowa8%
- Joydeco7%
- Nanspring4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top curtains search terms
- curtains18.9M/yr
- blackout curtains12.6M/yr
- blackout curtains for bedroom4.3M/yr
- kitchen curtains4.2M/yr
- curtains for living room5.0M/yr
- sheer curtains3.3M/yr
- curtains for bedroom3.5M/yr
- black out curtains2.5M/yr
- living room curtains2.7M/yr
- curtain2.2M/yr
Top curtains products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NICETOWN Halloween Pitch Black Solid Thermal Insulated Grommet Blackout Curtains/Drapes for Bedroom Window (2 Panels 42 inches Wide by 63 inches Long Black)
NICETOWN$10.934.7★131,744 rev
MIULEE 100% Blackout Linen Textured Curtains for Bedroom Solid Thermal Insulated Natural Beige Grommet Room Darkening Curtains & Drapes Luxury Decor for Living Room 52 x 84 Inch (2 Panels)
MIULEE$25.354.7★8,941 rev
100% Blackout Shield Linen Textured Total Blackout Curtains for Bedroom 84 Inches Long Back Tab/Rod Pocket Living Room Drapes Thermal Insulated Blackout Curtains 2 Panels Set 50 W x 84 L Cream
100% Blackout Shield$33.644.6★8,011 rev
ChrisDowa Blackout Curtains for Bedroom and Living Room 63 Inches Long
ChrisDowa$12.884.6★30,512 rev
MIULEE Blackout Curtains for Bedroom 2 Panels 40 x 63 Inch Long Black
MIULEE$10.394.6★5,663 rev
Newest
by launch date
XOGUIBO Boho Floral 100% Blackout Curtains for Bedroom 84 Inch Length 2 Panels Set Linen Texture Farmhouse Curtains Beige Tassel for Living Room Vintage Rustic Patterned Printed Western Rod Pocket
XOGUIBO$44.99296 rev
MIULEE Blackout Curtains for Bedroom 2 Panels 40 x 63 Inch Long Black
MIULEE$10.395,663 rev
MIULEE 100% Blackout Linen Curtains for Bedroom 42 x 84 Inch Ivory 2 Panels
MIULEE$17.89733 rev
MIULEE Blackout Curtains for Bedroom 2 Panels 40 x 84 Inch Long Black
MIULEE$13.995,663 rev
Simplebrand Ava Sage Green Blackout Curtains for Bedroom 63 Inch Length 2 Panels Set Solid Thermal Insulated Energy Saving Rod Pocket Window Treatment Curtains Blackout Drapes W40 x L63 Inch Sage
Simplebrand$13.2610,151 rev
Trending
90-day click momentumMIULEE 100% Blackout Linen Curtains for Bedroom 42 x 84 Inch Ivory 2 Panels
MIULEE$17.894.6★
XOGUIBO Boho Floral 100% Blackout Curtains for Bedroom 84 Inch Length 2 Panels Set Linen Texture Farmhouse Curtains Beige Tassel for Living Room Vintage Rustic Patterned Printed Western Rod Pocket
XOGUIBO$44.994.7★
MIULEE 100% Blackout Linen Textured Curtains for Bedroom Solid Thermal Insulated Natural Beige Grommet Room Darkening Curtains & Drapes Luxury Decor for Living Room 52 x 84 Inch (2 Panels)
MIULEE$25.354.7★
NICETOWN Thermal Insulated Grommet Blackout Curtains for Bedroom (2 Panels W42 x L63 -Inch Grey)
NICETOWN$13.144.7★
SimpleHome Cream 100% Blackout Curtains Room Darkening Living Room 84 Inch
SimpleHome$20.384.7★
What buyers say about curtains
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“is affordable”
“color is as described”
“As Described”
“Fabric is great”
“nice heavy material”
“Perfect fit for my bedroom”
“much thicker than I expected”
“Nice soft material”
“Easy to Install”
What buyers complain about
“They are actually too dark”
“Poor quality control”
“Not as thick as I thought”
“False advertisement”
“Very long”
“Thin material”
“Smells awful”
“they look expensive”
“These do Not work well”
“even doubled up it didn't keep the room warm”
Top return reasons
Common questions
- Is curtains profitable to sell on Amazon United States?
- The niche generates $17.4M/yr across 33 tracked products. 90-day search growth is +2.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the curtains niche?
- 19 brands and 25 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in curtains?
- Top complaints mined from reviews: Color, Quality-Overall, Thickness. The return rate is 5.5% — above our launch gate.
- When does demand for curtains peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the curtains niche?
- Listings span $7.68–$44.99; the average listing price is $20.04 (sweet spot $15–$100). The average incumbent carries 23,312 reviews — the moat a new listing must climb.