- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $17.4M/yr75.0M searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 46%top-5 click share · 19 brands · 25 sellers
Flapen Score
Curtains against its category
The dotted line is the Home & Kitchen average. Past it, Curtains is stronger. Inside it, weaker.
Market
The Curtains market on Amazon at a glance
Shoppers on Amazon United States searched for Curtains 75.0M times last year and spent an estimated $17.4M. The top 5 brands take 73% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 75.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.4M a year.
- Searches, last 12 months
- 75.0M
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $17.4Ma year
- Peak month
- July1.3× the quietest month
- Top search term
- curtains18.9M searches a year
02 · Price
A sale here is worth $20.04.
Listings sell for $20.04 on average, from $7.68 to $44.99. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $20.04 that is $501K to $601K a year per listing.
- Average price
- $20.04inside the $15 to $100 sweet spot
- Price range
- $7.68–$44.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $501K–$601K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Window Treatments. It carries 23,312 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Window Treatments
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 23,312per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Curtains products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 3, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NICETOWN Halloween Pitch Black Solid Thermal Insulated Grommet Blackout Curtains/Drapes for Bedroom Window (2 Panels 42 inches Wide by 63 inches Long Black)
- Price
- $10.93
- Rating
- 4.7/5
- Reviews
- 131,744
- Age
- 10y ago

MIULEE 100% Blackout Linen Textured Curtains for Bedroom Solid Thermal Insulated Natural Beige Grommet Room Darkening Curtains & Drapes Luxury Decor for Living Room 52 x 84 Inch (2 Panels)
- Price
- $25.35
- Rating
- 4.7/5
- Reviews
- 8,941
- Age
- 5y ago

100% Blackout Shield Linen Textured Total Blackout Curtains for Bedroom 84 Inches Long Back Tab/Rod Pocket Living Room Drapes Thermal Insulated Blackout Curtains 2 Panels Set 50 W x 84 L Cream
- Price
- $33.64
- Rating
- 4.6/5
- Reviews
- 8,011
- Age
- 3y ago

ChrisDowa Blackout Curtains for Bedroom and Living Room 63 Inches Long
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 30,512
- Age
- 6y ago

MIULEE Blackout Curtains for Bedroom 2 Panels 40 x 63 Inch Long Black
- Price
- $10.39
- Rating
- 4.6/5
- Reviews
- 5,663
- Age
- 1y ago
Trending
estimated 90-day click momentum
MIULEE 100% Blackout Linen Curtains for Bedroom 42 x 84 Inch Ivory 2 Panels
- Price
- $17.89
- Rating
- 4.6/5
- Reviews
- 733
- Age
- 1y ago

XOGUIBO Boho Floral 100% Blackout Curtains for Bedroom 84 Inch Length 2 Panels Set Linen Texture Farmhouse Curtains Beige Tassel for Living Room Vintage Rustic Patterned Printed Western Rod Pocket
- Price
- $44.99
- Rating
- 4.7/5
- Reviews
- 296
- Age
- 1y ago

MIULEE 100% Blackout Linen Textured Curtains for Bedroom Solid Thermal Insulated Natural Beige Grommet Room Darkening Curtains & Drapes Luxury Decor for Living Room 52 x 84 Inch (2 Panels)
- Price
- $25.35
- Rating
- 4.7/5
- Reviews
- 8,941
- Age
- 5y ago

NICETOWN Thermal Insulated Grommet Blackout Curtains for Bedroom (2 Panels W42 x L63 -Inch Grey)
- Price
- $13.14
- Rating
- 4.7/5
- Reviews
- 131,744
- Age
- 10y ago

SimpleHome Cream 100% Blackout Curtains Room Darkening Living Room 84 Inch
- Price
- $20.38
- Rating
- 4.7/5
- Reviews
- 2,486
- Age
- 4y ago
Newest
by launch date
XOGUIBO Boho Floral 100% Blackout Curtains for Bedroom 84 Inch Length 2 Panels Set Linen Texture Farmhouse Curtains Beige Tassel for Living Room Vintage Rustic Patterned Printed Western Rod Pocket
- Price
- $44.99
- Rating
- 4.7/5
- Reviews
- 296
- Age
- 1y ago

MIULEE Blackout Curtains for Bedroom 2 Panels 40 x 63 Inch Long Black
- Price
- $10.39
- Rating
- 4.6/5
- Reviews
- 5,663
- Age
- 1y ago

MIULEE 100% Blackout Linen Curtains for Bedroom 42 x 84 Inch Ivory 2 Panels
- Price
- $17.89
- Rating
- 4.6/5
- Reviews
- 733
- Age
- 1y ago

MIULEE Blackout Curtains for Bedroom 2 Panels 40 x 84 Inch Long Black
- Price
- $13.99
- Rating
- 4.6/5
- Reviews
- 5,663
- Age
- 1y ago

Simplebrand Ava Sage Green Blackout Curtains for Bedroom 63 Inch Length 2 Panels Set Solid Thermal Insulated Energy Saving Rod Pocket Window Treatment Curtains Blackout Drapes W40 x L63 Inch Sage
- Price
- $13.26
- Rating
- 4.5/5
- Reviews
- 10,151
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
25
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 84%
Open market
23%
- NICETOWN25%
- MIULEE25%
- 100% Blackout Shield9%
- ChrisDowa8%
- Joydeco7%
- Nanspring4%
Demand
Curtains search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Curtains search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- curtains18.9M/yr
- blackout curtains12.6M/yr
- blackout curtains for bedroom4.3M/yr
- kitchen curtains4.2M/yr
- curtains for living room5.0M/yr
- sheer curtains3.3M/yr
- curtains for bedroom3.5M/yr
- black out curtains2.5M/yr
- living room curtains2.7M/yr
- curtain2.2M/yr
Reviews and returns
What reviews say buyers love and hate about Curtains
We read the reviews and the return reasons for every product selling here.
“They are actually too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curtains questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









