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Curling Iron Holder

Fail

Shoppers spend an estimated $38K a year here, so Curling Iron Holder is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$38K/yr104K searches / yr
90-day growth
-20.2%search demand this quarter
Competition
34%top-5 click share · 40 brands · 56 sellers

Flapen Score

Curling Iron Holder against its category

The dotted line is the Home & Kitchen average. Past it, Curling Iron Holder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curling Iron Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Curling Iron Holder 104K times last year and spent an estimated $38K. The top 5 brands take 37% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-20.2%
Conversion, latest week
2.4%
Market size, estimated
$38Ka year
Peak month
December3.3× the quietest month
Top search term
flat iron holder36K searches a year

02 · Price

A sale here is worth $15.32.

Listings sell for $15.32 on average, from $4.06 to $29.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.32 that is $0 to $2K a year per listing.

Average price
$15.32inside the $15 to $100 sweet spot
Price range
$4.06–$29.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #479 within Holders & Dispensers. It carries 1,441 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
1.2%
Average rank
#479in Holders & Dispensers
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,441per listing
Listings tracked
56

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Curling Iron Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

56

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

34%

Top 20: 71%

Open market

58%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Curling Iron Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Curling Iron Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flat iron holder36K/yr
  • straightener holder17K/yr
  • hot iron holder14K/yr
  • flat iron holder wall mount10K/yr
  • hair straightener holder wall mount9K/yr
  • hot curling iron holder5K/yr
  • flat iron stand4K/yr
  • flat iron holder countertop4K/yr
  • curling iron wall mount holder5K/yr

Reviews and returns

What reviews say buyers love and hate about Curling Iron Holder

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Its quite large”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Curling Iron Holder questions

Answered from the same tracked data.