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Cupcake Candle

Fail

The top 5 brands take 100% of clicks, so Cupcake Candle is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$24K/yr45K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
97%top-5 click share · 4 brands · 15 sellers

Flapen Score

Cupcake Candle against its category

The dotted line is the Home & Kitchen average. Past it, Cupcake Candle is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cupcake Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Cupcake Candle 45K times last year and spent an estimated $24K. All 4 brands take every click. Demand peaks in Oct–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
3.5%
Market size, estimated
$24Ka year
Peak month
December3.7× the quietest month
Top search term
cupcake candle20K searches a year

02 · Price

A sale here is worth $14.69.

Listings sell for $14.69 on average, from $9.65 to $17.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $14.69 that is $4K to $7K a year per listing.

Average price
$14.69under the $15 to $100 sweet spot
Price range
$9.65–$17.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #779 within Candles. It carries 335 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#779in Candles
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
335per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cupcake Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 29%
  • Brand 35%
  • Brand 43%

Demand

Cupcake Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Cupcake Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cupcake candle20K/yr
  • yankee candle vanilla cupcake12K/yr
  • sprinkle candle4K/yr
  • vanilla cupcake yankee candle4K/yr
  • yankee candles vanilla cupcake5K/yr

Reviews and returns

What reviews say buyers love and hate about Cupcake Candle

We read the reviews and the return reasons for every product selling here.

66%of positive reviews mention “Smell”
66%of negative reviews mention “Smell”
0.7%of orders come back
“Very artificial smelling”
A buyer, on “Smell”66% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cupcake Candle questions

Answered from the same tracked data.