Cuddl Duds Blanket
FailDemand is soft, at -42.1% this quarter, so Cuddl Duds Blanket is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $43K/yr218K searches / yr
- 90-day growth
- -42.1%search demand this quarter
- Competition
- 38%top-5 click share · 24 brands · 39 sellers
Flapen Score
Cuddl Duds Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Cuddl Duds Blanket is stronger. Inside it, weaker.
Market
The Cuddl Duds Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Cuddl Duds Blanket 218K times last year and spent an estimated $43K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- -42.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $43Ka year
- Peak month
- December4.5× the quietest month
- Top search term
- life comfort blanket67K searches a year
02 · Price
A sale here is worth $31.82.
Listings sell for $31.82 on average, from $16.62 to $68.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $31.82 that is $0 to $3K a year per listing.
- Average price
- $31.82inside the $15 to $100 sweet spot
- Price range
- $16.62–$68.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #3,760 within Throws. It carries 17,545 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 72%
- Out of stock, average day
- 25.5%
- Average rank
- #3,760in Throws
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 17,545per listing
- Listings tracked
- 54
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Cuddl Duds Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
24 rising
Sellers
39
Top-5 brand share
75%
Top 20: 97%
Top-5 click share
38%
Top 20: 73%
Open market
22%
- Brand 141%
- Brand 218%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Cuddl Duds Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.5×
Search terms
Top Cuddl Duds Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- life comfort blanket67K/yr
- sherpa blanket twin23K/yr
- life comfort blanket costco8K/yr
- twin sherpa blanket18K/yr
- sherpa blanket full size16K/yr
- cuddl duds blanket17K/yr
- sherpa twin blanket10K/yr
- full size sherpa blanket9K/yr
- life comfort5K/yr
- life comfort throw4K/yr
Reviews and returns
What reviews say buyers love and hate about Cuddl Duds Blanket
We read the reviews and the return reasons for every product selling here.
“Super thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cuddl Duds Blanket questions
Answered from the same tracked data.









