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Cuddl Duds Blanket

Fail

Demand is soft, at -42.1% this quarter, so Cuddl Duds Blanket is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$43K/yr218K searches / yr
90-day growth
-42.1%search demand this quarter
Competition
38%top-5 click share · 24 brands · 39 sellers

Flapen Score

Cuddl Duds Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Cuddl Duds Blanket is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cuddl Duds Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Cuddl Duds Blanket 218K times last year and spent an estimated $43K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-42.1%
Conversion, latest week
0.6%
Market size, estimated
$43Ka year
Peak month
December4.5× the quietest month
Top search term
life comfort blanket67K searches a year

02 · Price

A sale here is worth $31.82.

Listings sell for $31.82 on average, from $16.62 to $68.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $31.82 that is $0 to $3K a year per listing.

Average price
$31.82inside the $15 to $100 sweet spot
Price range
$16.62–$68.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 25.5% of listings are out of stock. The average listing ranks #3,760 within Throws. It carries 17,545 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
72%
Out of stock, average day
25.5%
Average rank
#3,760in Throws
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
17,545per listing
Listings tracked
54

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cuddl Duds Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

39

Top-5 brand share

75%

Top 20: 97%

Top-5 click share

38%

Top 20: 73%

Open market

22%

  • Brand 141%
  • Brand 218%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Cuddl Duds Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Cuddl Duds Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • life comfort blanket67K/yr
  • sherpa blanket twin23K/yr
  • life comfort blanket costco8K/yr
  • twin sherpa blanket18K/yr
  • sherpa blanket full size16K/yr
  • cuddl duds blanket17K/yr
  • sherpa twin blanket10K/yr
  • full size sherpa blanket9K/yr
  • life comfort5K/yr
  • life comfort throw4K/yr

Reviews and returns

What reviews say buyers love and hate about Cuddl Duds Blanket

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Thickness”
3.2%of orders come back
“Super thick”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cuddl Duds Blanket questions

Answered from the same tracked data.