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Crystal Cross

Fail

Demand is soft, at -31.7% this quarter, so Crystal Cross is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$77K/yr125K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
75%top-5 click share · 11 brands · 21 sellers

Flapen Score

Crystal Cross against its category

The dotted line is the Home & Kitchen average. Past it, Crystal Cross is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Cross market on Amazon at a glance

Shoppers on Amazon United States searched for Crystal Cross 125K times last year and spent an estimated $77K. The top 5 brands take 83% of clicks. Demand peaks in Apr–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
2.7%
Market size, estimated
$77Ka year
Peak month
December2.1× the quietest month
Top search term
crystal cross48K searches a year

02 · Price

A sale here is worth $22.93.

Listings sell for $22.93 on average, from $13.39 to $88.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.93 that is $2K to $6K a year per listing.

Average price
$22.93inside the $15 to $100 sweet spot
Price range
$13.39–$88.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,749 within Collectible Figurines. It carries 260 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#1,749in Collectible Figurines
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
260per listing
Listings tracked
14

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Crystal Cross products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

21

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

13%

  • Brand 150%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 13%)

Demand

Crystal Cross search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Crystal Cross search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crystal cross48K/yr
  • glass cross21K/yr
  • crystal cross standing19K/yr
  • stone cross11K/yr
  • crystal crosses12K/yr
  • glass crosses5K/yr
  • glass cross standing6K/yr
  • stone crosses4K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Cross

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Color”
2.6%of orders come back
“Wrong colors”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Crystal Cross questions

Answered from the same tracked data.