Is crystal butterfly profitable to sell on Amazon United States?

The niche generates $39K/yr across 75 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the crystal butterfly niche?

43 brands and 75 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in crystal butterfly?

Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 2.0%.

When does demand for crystal butterfly peak?

Demand peaks in May–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the crystal butterfly niche?

Listings span $4.99–$112.46; the average listing price is $16.54 (sweet spot $15–$100). The average incumbent carries 1,011 reviews — the moat a new listing must climb.

crystal butterfly

Worth a look

Shows a fragmented shelf (top 5 take 25% of clicks), but a small market ($39K/yr) keeps it on the watch list.

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great50%

top-5 brand share — no brand owns this niche

Avg price

Great$16.54

avg listing price — sweet spot $15–$100

Price range

Great$4.99–$112.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Review moat

Good1,010.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$39K

$39K/yr · 156K searches

According to Flapen's Amazon United States niche tracking, crystal butterfly is a $39K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 50/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

crystal butterfly market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $50K–$66K; units × avg price
Conversion rate: 1.5%
Avg BSR: #1,599
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 6.8%
Avg brand age: 30 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

Top-5 brand share

50%

Top 20: 82%

Top-5 click share

25%

Top 20: 58%

Open market

46%

H&D HYALINE & DORA25%
KANPURA10%
BJSYLTEK6%
KRISININE4%
Rotroyce4%
QFkris4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.

Peak months: May, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top crystal butterfly search terms

crystal butterfly42K/yr +6.4%1.4% conv.
glass butterfly25K/yr -3.3%1.2% conv.
butterfly figurine23K/yr -4.5%1.0% conv.
butterfly statue14K/yr +8.1%0.8% conv.
butterfly crystal13K/yr +0.6%1.4% conv.
crystal butterfly figurine10K/yr +1.7%1.8% conv.
butterfly figurines9K/yr -18.4%1.2% conv.
crystal butterflies5K/yr +5.2%1.2% conv.
glass butterfly figurines6K/yr -15.0%1.5% conv.
glass butterflies5K/yr -13.7%1.5% conv.

All search terms

Top crystal butterfly products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crystal Cut Butterfly Animal Figurine Ornament Office Table Decor

H&D HYALINE & DORA$12.734.8★1,741 rev

kanpura Pink Crystal Butterfly Figurine Glass Flying Butterfly Figurine

KANPURA$14.054.8★217 rev

H&D Crystal Flying Butterfly with Crystal Ball Base Figurine Collection Cut Glass Ornament Statue Animal Collectible (Clear)

H&D HYALINE & DORA$7.354.7★6,500 rev

6-Piece Crystal Butterfly Figurine Set Handcrafted Glass Animal Sculpture

QFkris$26.094.8★78 rev

2 Pack Glass Butterfly Figurines Crystal Butterflies Desk Decor Pink Clear

BJSYLTEK$21.854.6★8 rev

Newest

by launch date

2 Pack Glass Butterfly Figurines Crystal Butterflies Desk Decor Pink Clear

BJSYLTEK$21.858 rev

7mo ago

2 Pack Glass Butterfly Figurines Crystal Butterflies Desk Decor Blue Green

BJSYLTEK$21.708 rev

7mo ago

Set of 4 Crystal Butterfly Ornaments Hanging Glass Butterflies Collectible

KRISININE$13.0726 rev

11mo ago

6-Piece Crystal Butterfly Figurine Set Handcrafted Glass Animal Sculpture

QFkris$26.0978 rev

11mo ago

Butterfly Gifts for Women Inspirational Butterfly Gift for Women

DINIZON$11.54336 rev

1y ago

What buyers say about crystal butterfly

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“Vibrant colors”

Gifting Purpose14%

“Very nice for gifts”

Quality-Overall13%

“Good variety”

Advertised Vs Actual Product7%

“just as advertised”

Brightness/Shine/Glow6%

“the sparkle is stunning”

Value For Money6%

“good value”

Design-Overall5%

“it looks pretty nice overall”

Size-Overall4%

“Size is perfect”

Magnetic Strength/Adsorption3%

“Theyre easy to attach with the magnets”

Durability3%

“seems durable”

What buyers complain about

Size-Overall35%

“Very small- pretty stone”

Durability11%

“it broke easily”

Color5%

“The colors arent bright”

Quality-Overall4%

“Poor reliability”

Adhesion/Stickiness3%

“the adhesive sticks a little too well”

Functionality-Overall3%

“Only half works”

Value For Money3%

“So, the price is high for what I received”

Material Quality3%

“Changes in construction material were awful”

Advertised Vs Actual Product2%

“Doesn't look like the picture”

Magnetic Strength/Adsorption2%

“Poor Magnet Strength”

Top return reasons

Size-Overall48%

Advertised Vs Actual Product9%

Color7%

Defective Material/Parts7%