Is crushed diamond home decor profitable to sell on Amazon United States?

The niche generates $80K/yr across 87 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (47/100).

How competitive is the crushed diamond home decor niche?

72 brands and 82 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in crushed diamond home decor?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 3.7%.

When does demand for crushed diamond home decor peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the crushed diamond home decor niche?

Listings span $5.82–$90.63; the average listing price is $22.51 (sweet spot $15–$100). The average incumbent carries 1,853 reviews — the moat a new listing must climb.

crushed diamond home decor

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Avg price

Great$22.51

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$5.82–$90.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,852.75

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$80K

$80K/yr · 586K searches

Growth

Bad-22.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, crushed diamond home decor is a $80K/yr Amazon United States market (586K searches/yr). The top 5 brands hold 34% of demand. Verdict: Skip it — 47/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

crushed diamond home decor market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $68K–$90K; units × avg price
Conversion rate: 0.6%
Avg BSR: #631
Page quality: 0%
Prime: 100%
Sponsored: 99%
Out of stock: 1.0%
Avg brand age: 37 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

72 falling

Sellers

Top-5 brand share

34%

Top 20: 64%

Top-5 click share

28%

Top 20: 57%

Open market

62%

ZEXUIRU9%
GOTHICO8%
Lynagert7%
Aeveco6%
Irenare5%
Madison Park3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top crushed diamond home decor search terms

silver decor89K/yr -14.1%0.5% conv.
silver decor for living room55K/yr -28.4%0.5% conv.
crushed diamond home decor53K/yr -35.4%0.3% conv.
silver room decor41K/yr +9.7%0.3% conv.
silver home decor40K/yr -11.7%0.3% conv.
silver living room decor36K/yr -34.1%0.2% conv.
crystal wall decor30K/yr -12.7%0.2% conv.
silver bedroom decor31K/yr -20.7%0.2% conv.
crushed diamond decor33K/yr -29.8%0.2% conv.
black and silver living room decor25K/yr -56.5%0.1% conv.

All search terms

Top crushed diamond home decor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mirrored Remote Holder Wall Mounted Crush Diamond Bling Decoration Organizer Storage Box for Remote Phone Pad Wallet Notebook (8.32.54 For 3 or 4 Remote Controls)

GOTHICO$13.694.8★2,352 rev

ZEXUIRU 3 Set Silver Starburst Wall Art for Home Decor Metal Bling Crystal Rhinestones Sunburst Wall Decor Sparkling Rhinestone Art Accent Silver - 13in

ZEXUIRU$21.734.8★1,362 rev

Aeveco Crystal Crush Diamond Mirrored Candle Sconces Silver Wall Candle Holder Set of 2 Wall Decorations for Living RoomDining Room (Rectangle Stripe (Style 4))

Aeveco$26.704.8★1,838 rev

Irenare 4 Pcs Sequin and Fluffy Pillow Covers Winter Throw Pillow Cases Soft Cushion Cover for Couch Bed Sofa Xmas Day(18 x 18 Inch White Silver)

Irenare$19.154.5★1,551 rev

Madison Park Signature Ansen Ceramic Handmade Vase Set Home Dcor - Metallic Accent Living Room Decoration Ideal for Shelf Side Table Mantle Ornaments Multi Size Silver 3 Piece

Madison Park$34.534.7★148 rev

Newest

by launch date

Gold Decor Living Room Mini Small Heart Hands Sculpture Shelf Decor Aesthetic Cute Home Accent Table & Shelves Love Statue - Gifts Girlfriend Wife Women Teen Girls Valentine (Silver Mini)

Generic$9.85377 rev

5mo ago

ZEXUIRU 2 Pcs Abstract Metal Art for Wall Decor Living Room Bedroom Bathroom Office Metal Bling Modern Geometric Hanging Vertical Small Iron Sculpture Plaque Pack -Silver 15.7in

ZEXUIRU$20.73452 rev

6mo ago

Notakia Silver Balloon Dog Ceramic Statue Handmade Small Modern Animal Figurine Cute Desktop Decoration for Living Room Home Decor Accent

Notakia$9.92801 rev

11mo ago

Aartihejoy Ceramic Silver Balloon Dog Statue 4.3 Art Decor Sculpture

Aartihejoy$9.9680 rev

1y ago

Small Heart Hands Sculpture Decor for Living Room Bedroom Bookshelf Coffe Table and Office Display Love Finger Statue Modern Aesthetic Home Decor Unique Gift for Wedding Christmas Birthday (Silver)

Lynagert$9.131,460 rev

1y ago

What buyers say about crushed diamond home decor

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Amazing Quality”

Design-Overall11%

“Beautiful design”

Brightness/Shine/Glow9%

“Love the sparkle”

Advertised Vs Actual Product9%

“As described”

Value For Money8%

“Great value”

Size-Overall6%

“Cute and very small”

Color6%

“The colors in mine are vibrant”

Strength3%

“holds up really well”

Shape/Style3%

“The appearance is very beautiful if youre going for elegant”

Assembly/Installation3%

“Easy install”

What buyers complain about

Size-Overall31%

“didnt fit”

Durability10%

“Break easily”

Quality-Overall5%

“not well made”

Advertised Vs Actual Product5%

“The advertised pictures are very deceiving”

Adhesion/Stickiness4%

“Adhesive was bad”

Value For Money4%

“Its not worth the price”

Smell3%

“Has a horrible smell if it wasnt for that it would be so nice”

Functionality-Overall2%

“Does not turn off”

Brightness/Shine/Glow2%

“too bright for nighttime”

Heating2%

“Dont waste your $$$ on this as its not a good quality wax warmer”

Top return reasons

Size-Overall35%

Advertised Vs Actual Product10%

Color8%

Defective Material/Parts7%

Value For Money6%