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Crossroads Candles

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 98% of clicks, so Crossroads Candles is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$123K/yr66K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
55%top-5 click share · 6 brands · 40 sellers

Flapen Score

Crossroads Candles against its category

The dotted line is the Home & Kitchen average. Past it, Crossroads Candles is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crossroads Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Crossroads Candles 66K times last year and spent an estimated $123K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
6.2%
Market size, estimated
$123Ka year
Peak month
November6.3× the quietest month
Top search term
crossroads candles39K searches a year

02 · Price

A sale here is worth $29.98.

Listings sell for $29.98 on average, from $16.27 to $86.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $29.98 that is $0 to $3K a year per listing.

Average price
$29.98inside the $15 to $100 sweet spot
Price range
$16.27–$86.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #2,191 within Candles. It carries 600 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#2,191in Candles
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
600per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Crossroads Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

40

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 95%

Open market

0%

  • Brand 174%
  • Brand 28%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 62%

Demand

Crossroads Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Crossroads Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crossroads candles39K/yr
  • crossroads original designs4K/yr
  • maple candle12K/yr
  • maple syrup candle6K/yr
  • maple butter candle4K/yr

Reviews and returns

What reviews say buyers love and hate about Crossroads Candles

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
69%of negative reviews mention “Smell”
0.8%of orders come back
“it mainly smells off”
A buyer, on “Smell”69% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Crossroads Candles questions

Answered from the same tracked data.