crossroads candles
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$29.98avg listing price — sweet spot $15–$100
Price range
Incredible$16.27–$86.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good600.13avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$123K$123K/yr · 66K searches
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, crossroads candles is a $123K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
crossroads candles market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $120K–$150K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #2,191
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 11.5%
- Avg brand age
- 58 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
40
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
0%
- CROSSROADS ORIGINAL DESIGNS74%
- Village Candle8%
- Seracon8%
- Yankee Candle4%
- A Cheerful Giver4%
- WoodWick(ウッドウィック)2%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -3.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Top crossroads candles search terms
- crossroads candles39K/yr
- crossroads original designs4K/yr
- maple candle12K/yr
- maple syrup candle6K/yr
- maple butter candle4K/yr
Top crossroads candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crossroads Buttered Maple Syrup Scented 2-Wick Candle 26 Ounce
CROSSROADS ORIGINAL DESIGNS$26.164.4★1,687 rev
Crossroads Candle 16 Ounce Jar Candle - Buttered Maple Syrup
CROSSROADS ORIGINAL DESIGNS$20.744.4★1,687 rev
Village Candle Maple Butter Large Glass Apothecary Jar Scented Candle 21.25 oz Yellow
Village Candle$18.714.7★2,142 rev
Crossroads Buttered Maple Syrup Scented 4-Wick Candle 96 Ounce
CROSSROADS ORIGINAL DESIGNS$86.344.2★85 rev
Seracon Handcrafted Maple Syrup Tin Candle Authentic Maple Scent with Natural Soy Wax (Wooden Wick)
Seracon$19.103.6★16 rev
Newest
by launch date
Yankee Candle Pumpkin Maple Crme Caramel Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$17.76239 rev
Yankee Candle Salted Caramel Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable
Yankee Candle$16.33327 rev
Seracon Handcrafted Maple Syrup Tin Candle Authentic Maple Scent with Natural Soy Wax (Wooden Wick)
Seracon$19.1016 rev
Seracon Handcrafted Maple Syrup Tin Candle Authentic Maple Scent with Natural Soy Wax (Wooden Wick 2 Pack)
Seracon$38.9926 rev
Seracon Handcrafted Maple Syrup Tin Candle Authentic Maple Scent with Natural Soy Wax & Lead-Free (Cotton Wick 2 Pack)
Seracon$36.3814 rev
Trending
90-day click momentum
WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick
WoodWick(ウッドウィック)$16.274.7★
Crossroads Jar Candle (Apple Butter)
CROSSROADS ORIGINAL DESIGNS$23.655.0★
Yankee Candle Salted Caramel Scented Candle 22oz Large Jar Up to 150 Hour Burn Time Giftable
Yankee Candle$16.334.6★
Crossroads Buttered Maple Syrup Scented 4-Wick Candle 96 Ounce
CROSSROADS ORIGINAL DESIGNS$86.344.2★
A Cheerful Giver - Maple Syrup Pancakes - 34oz Papa Scented Candle Jar with Lid - Keepers of the Light - 155 Hours of Burn Time Gift for Women Brown
A Cheerful Giver$27.214.4★
What buyers say about crossroads candles
What buyers praise and complain about, mined from review topics.What buyers love
“Very good long lasting scent”
“Great Candles”
“Fills my entire house and lasts forever, definitely worth the price”
“Great candle”
“Get your money worth”
“Gift”
“As advertised”
“Pretty”
“I love that they are in glass and large sizes”
“Excellent burn time”
What buyers complain about
“it mainly smells off”
“Not a good value”
“lower quality”
“But its not super strong”
“Candle is broken going to need a replacement please”
“Candle is broken going to need a replacement please”
“It's not what I expected”
Top return reasons
Common questions
- Is crossroads candles profitable to sell on Amazon United States?
- The niche generates $123K/yr across 24 tracked products. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the crossroads candles niche?
- 6 brands and 40 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in crossroads candles?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.8%.
- When does demand for crossroads candles peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the crossroads candles niche?
- Listings span $16.27–$86.34; the average listing price is $29.98 (sweet spot $15–$100). The average incumbent carries 600 reviews — the moat a new listing must climb.