crosses
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$16.32avg listing price — sweet spot $15–$100
Price range
Great$4.95–$51.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good514.63avg incumbent reviews — the moat a new listing must climb
Market size
Good$584K$584K/yr · 1.6M searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, crosses is a $584K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
crosses market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $490K–$653K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #304
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 94%
- Out of stock
- 1.4%
- Avg brand age
- 30 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
58 falling
Sellers
100
Top-5 brand share
29%
Top 20: 65%
Top-5 click share
23%
Top 20: 55%
Open market
68%
- NIRMAN14%
- Yookeer4%
- LIYOUYA4%
- Yookin4%
- iHoly Land Crafts3%
- OrbitShell3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top crosses search terms
- cross wall decor257K/yr
- cross for wall232K/yr
- wall cross176K/yr
- crosses wall decor122K/yr
- pocket cross87K/yr
- wall crosses for home decor89K/yr
- wall crosses75K/yr
- wooden crosses for crafts68K/yr
- wooden cross for wall71K/yr
- wood cross55K/yr
Top crosses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIRMAN Handmade Wooden Wall Cross Church Home Room Dcor
NIRMAN$9.914.8★1,563 rev
LIYOUYA Metal Cross Wall Decor - Rustic Farmhouse Decor Black Prayer Text Cross Wall Art Home Decor for Living Room Bathroom Bedroom Dining Room Office Church (Black)
LIYOUYA$15.974.6★245 rev
NIRMAN Mango Wood Religious Catholic Cross Wall Hanging Floral Carvings Living Room Home Dcor for Entryway Office Living Room (10 x 6 x 0.75)
NIRMAN$9.834.7★431 rev
RESACO Wall Cross Jesus Crosses Wall Decor Religious Metal Wall Art Minimalist Decorations for Church Home Office Baptism Decor Gift for a Christian
RESACO$8.044.4★537 rev
Yookeer 3 Pcs Wooden Cross Wall Decor Cross Hanging Handmade Antique Religious Brown Wooden Home Decorations Hand Carved Wall Decor for Church Home Office Baptism Gift for Christian
Yookeer$14.054.5★447 rev
Newest
by launch date
30Pcs Wooden Cross Fidget with Organza Bags Cross My Heart/ Encouragement Gift Handcrafted Walnut Pocket Cross Handheld Prayer Stress Relief Christian Faith Gifts Religious Easter Day Gifts (Brown
OrbitShell$26.44140 rev
Cross Flowe Metal Wall Decor - Christian Room Decor Inspirational Wall Art Home Decor for Living Room Bedroom Dining Room Office (Black)
OPTYBVFD$16.0119 rev
Vrouwengeld 2Pcs Wooden Pocket Cross My Heart Stress Relief Cross Fidget Wooden Cross Fidget Easter Gifts Encouragement Gift Ideas for Children Men Women Pocket Prayer Cross Portable Wall Cross
Vrouwengeld$4.95120 rev
Rustic Cross Wall Decor 13 Inch Christian Cross with Hanging Hook
JUXINGDAZYF$23.4897 rev
LIYOUYA Metal Cross Wall Decor - Rustic Farmhouse Decor Black Prayer Text Cross Wall Art Home Decor for Living Room Bathroom Bedroom Dining Room Office Church (Black)
LIYOUYA$15.97245 rev
Trending
90-day click momentum
Nuenen 50 Pcs Cross Charm for Women Man Celebration Grad Decor Crystal Pocket Cross Necklace Natural Worry Stone Gift for Jewelry Making Craft Festival Decor(0.71 x 0.98 x 0.24 Inch Fresh)
Nuenen$23.844.2★
30Pcs Wooden Cross Fidget with Organza Bags Cross My Heart/ Encouragement Gift Handcrafted Walnut Pocket Cross Handheld Prayer Stress Relief Christian Faith Gifts Religious Easter Day Gifts (Brown
OrbitShell$26.444.9★
Cross Flowe Metal Wall Decor - Christian Room Decor Inspirational Wall Art Home Decor for Living Room Bedroom Dining Room Office (Black)
OPTYBVFD$16.014.9★
Unp Wall Cross 4 x 8 Mahogany Dark Wood Polybagged Pre-drilled Hole
H. J. Sherman$16.684.7★
Vrouwengeld 2Pcs Wooden Pocket Cross My Heart Stress Relief Cross Fidget Wooden Cross Fidget Easter Gifts Encouragement Gift Ideas for Children Men Women Pocket Prayer Cross Portable Wall Cross
Vrouwengeld$4.954.8★
What buyers say about crosses
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, delivered quickly”
“Good size for kids”
“great for gifting”
“Beautiful wood”
“Great value”
“the design is really pretty”
“As shown”
“light in color”
“The material is strong”
“It gives me comfort”
What buyers complain about
“Small gift”
“Cheaply made”
“Nothing like the picture”
“dark brown”
“These were not cheap”
“Not wood”
“A bit thin”
“Cheap material”
“Very flimsy”
“Majority of them are broken upon arrival”
Top return reasons
Common questions
- Is crosses profitable to sell on Amazon United States?
- The niche generates $584K/yr across 72 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (60/100).
- How competitive is the crosses niche?
- 58 brands and 100 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 29% of demand.
- What do buyers complain about in crosses?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- When does demand for crosses peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the crosses niche?
- Listings span $4.95–$51.53; the average listing price is $16.32 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.