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Crosses

Maybe

The top 5 brands take only 29% of clicks. But demand is soft, at -23.5% this quarter, so Crosses is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$584K/yr1.6M searches / yr
90-day growth
-23.5%search demand this quarter
Competition
23%top-5 click share · 58 brands · 100 sellers

Flapen Score

Crosses against its category

The dotted line is the Home & Kitchen average. Past it, Crosses is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crosses market on Amazon at a glance

Shoppers on Amazon United States searched for Crosses 1.6M times last year and spent an estimated $584K. The top 5 brands take 29% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $584K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
2.2%
Market size, estimated
$584Ka year
Peak month
December1.9× the quietest month
Top search term
cross wall decor257K searches a year

02 · Price

A sale here is worth $16.32.

Listings sell for $16.32 on average, from $4.95 to $51.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $16.32 that is $4K to $8K a year per listing.

Average price
$16.32inside the $15 to $100 sweet spot
Price range
$4.95–$51.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #304 within Wall Crosses. It carries 515 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
1.4%
Average rank
#304in Wall Crosses
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
515per listing
Listings tracked
72

04 · Newcomers

5 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
30 months

Products

Top Crosses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

58 falling

Sellers

100

Top-5 brand share

29%

Top 20: 65%

Top-5 click share

23%

Top 20: 55%

Open market

68%

  • Brand 114%
  • Brand 24%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Crosses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Crosses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross wall decor257K/yr
  • cross for wall232K/yr
  • wall cross176K/yr
  • crosses wall decor122K/yr
  • pocket cross87K/yr
  • wall crosses for home decor89K/yr
  • wall crosses75K/yr
  • wooden crosses for crafts68K/yr
  • wooden cross for wall71K/yr
  • wood cross55K/yr

Reviews and returns

What reviews say buyers love and hate about Crosses

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Small gift”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Crosses questions

Answered from the same tracked data.