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Cross Fidget

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -31.4% this quarter, so Cross Fidget is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$188K/yr216K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
43%top-5 click share · 30 brands · 42 sellers

Flapen Score

Cross Fidget against its category

The dotted line is the Home & Kitchen average. Past it, Cross Fidget is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Fidget market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Fidget 216K times last year and spent an estimated $188K. The top 5 brands take 66% of clicks. Demand peaks in Feb–Mar–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
5.7%
Market size, estimated
$188Ka year
Peak month
September3.8× the quietest month
Top search term
wooden cross fidget34K searches a year

02 · Price

A sale here is worth $15.19.

Listings sell for $15.19 on average, from $4.95 to $42.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $15.19 that is $4K to $8K a year per listing.

Average price
$15.19inside the $15 to $100 sweet spot
Price range
$4.95–$42.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #995 within Wall Crosses. It carries 585 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#995in Wall Crosses
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
585per listing
Listings tracked
43

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cross Fidget products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 rising

Sellers

42

Top-5 brand share

66%

Top 20: 93%

Top-5 click share

43%

Top 20: 81%

Open market

29%

  • Brand 125%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 65%

Demand

Cross Fidget search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Sep · busiest ÷ quietest = 3.8×

Search terms

Top Cross Fidget search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden cross fidget34K/yr
  • cross fidget26K/yr
  • fidget cross22K/yr
  • wooden fidget cross12K/yr
  • comfort cross12K/yr
  • hand cross12K/yr
  • hand held cross11K/yr
  • thumb cross7K/yr
  • palm cross10K/yr
  • wooden crosses to hold in your hand7K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Fidget

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Little larger that I expected”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cross Fidget questions

Answered from the same tracked data.