Is crochet turtle profitable to sell on Amazon United States?

The niche generates $28K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Skip it (42/100).

How competitive is the crochet turtle niche?

22 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in crochet turtle?

Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Hard Feel. The return rate is 1.2%.

When does demand for crochet turtle peak?

Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the crochet turtle niche?

Listings span $5.91–$19.85; the average listing price is $10.57 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.

crochet turtle

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Review moat

Great493.8

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$10.57

avg listing price — sweet spot $15–$100

Price range

Okay$5.91–$19.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$28K

$28K/yr · 78K searches

According to Flapen's Amazon United States niche tracking, crochet turtle is a $28K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

crochet turtle market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $32K–$42K; units × avg price
Conversion rate: 3.4%
Avg BSR: #1,122
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 9.9%
Avg brand age: 15 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

53%

Top 20: 94%

Open market

34%

4THFARMES25%
THEGIFTY11%
OASSIE11%
caiyjhao8%
YiLUAN6%
linzipe6%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -9.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top crochet turtle search terms

crochet turtle35K/yr -2.8%2.4% conv.
turtle crochet11K/yr +18.8%3.0% conv.
positive turtle15K/yr -33.1%4.7% conv.
emotional support turtle12K/yr -18.7%1.9% conv.
positive turtle crochet3K/yr -19.3%4.9% conv.
crochet turtle already made2K/yr -39.3%0.0% conv.

All search terms

Top crochet turtle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mini Funny Turtle Birthday Gifts for Women Men Her Him Teacher Appreciation Back to School for Students Boss Lady Gifts for Bosses Day Small Cute Stuff Things Emotional Positive Crochet Turtle Decor

4THFARMES$9.534.8★2,087 rev

OASSIE Turtle Gifts for Women - Handmade Positive Crochet Animals Turtle

OASSIE$9.484.8★414 rev

caiyjhao Fun Crochet Turtle Mini Crochet Art is Suitable for Rooms Home Decoration Car Decoration Birthday Gifts Graduation Gifts New Year Thanksgiving (Pink)

caiyjhao$8.404.6★53 rev

THEGIFTY Strawberry Turtle Crochet Cute Crochet Back to School Gift for Kids Be The Turtle Positive Crochet Animals Turtle Stuffed Animal Employee Appreciation Gifts Positive Turtle

THEGIFTY$10.834.8★111 rev

YiLUAN Mini Funny Positive Turtle Crochet Animals with Stand- Emotional Support Plush Positive Animal Elephant Gifts for Girls Women Funny Handmade Christmas Birthday Gifts

YiLUAN$13.644.9★52 rev

Newest

by launch date

Positive Turtle Gifts for Women Men Handmade Positive Crochet Animal Turtle

linzipe$9.4938 rev

4mo ago

Puraesla Funny Turtle Plush Positive Squishy Plushie Affirmation Animal with 30 Supportive Messages Stress Relief Relaxing Birthday Appreaciation Emotional Boost Gift for Friends Family Coworker

Puraesla$14.2628 rev

5mo ago

Gifts for father from Daughter Son - Funny Crochet Emotional Support Turtle with Positive Card Cute Handmade Knitted Pocket Hug Desk Decor Birthday Gift for Fathers Day Women Wife Mama Father

Ciryssa$6.5732 rev

5mo ago

Granny Squirrel Turtle Crochet Kit for Beginners - DIY Amigurumi Animal Craft Kit with Full HD Video Tutorials & Easy No-Split Yarn - Complete Starter Set for Adults & Kids (Ages 13+)

Granny Squirrel$14.6963 rev

1y ago

Teen Girl Gifts Trendy Stuff Turtle Positive Crochet Doll Emotional Support Youre Turtle-y Awesome Encouragement Gift for Coworker Graduation Gifts Fathers Teacher Appreciation Nurses Gift

THEGIFTY$10.50111 rev

1y ago

What buyers say about crochet turtle

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose28%

“Cute gift”

Quality-Overall18%

“Beautifully made”

Ease Of Use7%

“So easy”

Instructions/User Manual/Troubleshooting6%

“Great value and great instructions”

Advertised Vs Actual Product6%

“Just as advertised”

Soft Feel6%

“The turtle itself is super soft and well-made,”

Size-Overall5%

“It's the perfect size”

Fun/Entertainment Experience5%

“Fun And Easy To Learn”

Value For Money5%

“Great value”

Color2%

“The colors are super vibrant”

What buyers complain about

Size-Overall46%

“Very small”

Instructions/User Manual/Troubleshooting13%

“The instructions given here did NOT help”

Hard Feel4%

“was too hard”

Value For Money4%

“kind of expensive for the size”

Print Quality3%

“Pattern was not well written”

Advertised Vs Actual Product3%

“Not what I expected”

Ease Of Use2%

“not personally sure how easy they were”

Stitch/Finish/Polish2%

“is splitting when trying to stitch :”

Thickness1%

“Hard to start ring with thick yarn”

Adhesion/Stickiness1%

“The glued on eyeballs fell off within 10 minutes”

Top return reasons

Size-Overall48%

Advertised Vs Actual Product9%

Instructions/User Manual/Troubleshooting8%

Value For Money6%

Quality-Overall4%

Hard Feel3%

Gifting Purpose2%

Material Quality2%