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Crib Wedge

Pass

Crib Wedge scores 66 out of 100, a Pass. Shoppers spend an estimated $233K a year here, search demand grew +8.8% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 11,240 Home & Kitchen niches · +17 vs the category median of 49
Market size
$233K/yr342K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
29%top-5 click share · 39 brands · 109 sellers

Flapen Score

Crib Wedge against its category

The dotted line is the Home & Kitchen average. Past it, Crib Wedge is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crib Wedge market on Amazon at a glance

Shoppers on Amazon United States searched for Crib Wedge 342K times last year and spent an estimated $233K. The top 5 brands take 40% of clicks. Demand peaks in May. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 342K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months
342K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
2.3%
Market size, estimated
$233Ka year
Peak month
May1.6× the quietest month
Top search term
baby wedge pillow55K searches a year

02 · Price

A sale here is worth $30.29.

Listings sell for $30.29 on average, from $7.85 to $54.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $30.29 that is $3K to $8K a year per listing.

Average price
$30.29inside the $15 to $100 sweet spot
Price range
$7.85–$54.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #169 within Bed Pillows & Positioners. It carries 2,280 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
12.8%
Average rank
#169in Bed Pillows & Positioners
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
2,280per listing
Listings tracked
55

04 · Newcomers

16 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
16Amazon's first-year sales bar
Average brand age
40 months

Products

Top Crib Wedge products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

$0$7K$14K$21K$28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

109

Est. top-5 brand share

40%

Top 20: 81%

Est. top-5 click share

29%

Top 20: 66%

Open market

55%

  • Generic15%
  • MINGXUSMGS8%
  • Yevclihds6%
  • Hoovcmg5%
  • HALO5%
  • OCCObaby5%

Demand

Crib Wedge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Crib Wedge search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baby wedge pillow55K/yr
  • babocush newborn comfort cushion27K/yr
  • baby wedge36K/yr
  • wedge pillow for baby23K/yr
  • baby reflux24K/yr
  • baby sleeping wedge23K/yr
  • reflux baby must haves12K/yr
  • bassinet wedge for baby reflux20K/yr
  • crib wedge for baby reflux19K/yr
  • infant wedge pillow9K/yr

Reviews and returns

What reviews say buyers love and hate about Crib Wedge

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Functionality-Overall”
1.1%of orders come back
“No results”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Crib Wedge questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data