Is crepe pan profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (49/100).

How competitive is the crepe pan niche?

14 brands and 106 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in crepe pan?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Heating. The return rate is 5.1% — above our launch gate.

When does demand for crepe pan peak?

Demand peaks in Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the crepe pan niche?

Listings span $9.47–$133.87; the average listing price is $37.42 (sweet spot $15–$100). The average incumbent carries 7,469 reviews — the moat a new listing must climb.

crepe pan

Skip it

A deep review moat (7,469 avg reviews) — this niche doesn't clear our bar today.

Avg price

Incredible$37.42

avg listing price — sweet spot $15–$100

Market size

Great$1.1M

$1.1M/yr · 1.0M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$9.47–$133.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Review moat

Bad7,469.05

avg incumbent reviews — the moat a new listing must climb

Signals High Returns

According to Flapen's Amazon United States niche tracking, crepe pan is a $1.1M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

crepe pan market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $936K–$1.1M; units × avg price
Conversion rate: 2.7%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.6%
Avg brand age: 52 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

106

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

17%

SENSARTE39%
ESLITE LIFE15%
HAWKINS10%
Lodge8%
Cuisinart7%
Innerwell4%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.0×

Open Trend

Top crepe pan search terms

crepe pan388K/yr -10.1%3.1% conv.
dosa pan199K/yr +5.3%2.0% conv.
dosa tawa86K/yr +4.1%1.4% conv.
tawa76K/yr +19.1%1.1% conv.
tawa pan for roti indian73K/yr -10.5%1.1% conv.
roti pan33K/yr -8.5%1.3% conv.
crepe pan nonstick34K/yr -30.5%3.5% conv.
chapati pan22K/yr +10.4%1.1% conv.
dosa pan nonstick8K/yr +353.8%2.2% conv.
crepe pans19K/yr -14.6%1.2% conv.

All search terms

Top crepe pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SENSARTE 10 Inch Nonstick Crepe Pan Granite Coating Pancake Pan Gray

SENSARTE$26.084.3★6,753 rev

ESLITE LIFE 9.5 Inch Crepe Pan with Spreader Nonstick Granite Coating Dosa Pan Roti Tawa Comal Para Tortillas Pancake Griddle Pan Induction Compatible PTFE & PFOA Free Black

ESLITE LIFE$21.434.4★4,005 rev

Lodge Round Seasoned Cast Iron Griddle 10.5 Inches - Round-Shaped Pre-Seasoned Iron Griddle Pan - Non-Toxic PFAS-Free Cookware - Compatible with Stovetop Oven Grill or Campfire

Lodge$24.594.6★45,821 rev

Cuisinart Chefs Classic Nonstick Hard Anodized 10 Crepe Pan

Cuisinart$35.564.6★5,776 rev

SENSARTE 12 Inch Nonstick Crepe Pan Granite Coating Pancake Pan Gray

SENSARTE$30.014.3★6,753 rev

Newest

by launch date

HUPECHAM Crepe Pan 9.5-Inch Nonstick Swiss Granite Coating Dosa Pan Pancake Skillet Tawa Griddle with Stay-Cool Handle - Induction Compatible Smokeless & Healthy Cooking

HUPECHAM$14.3111 rev

4mo ago

SENSARTE 10 Inch Nonstick Crepe Pan Ceramic Coating Pancake Pan White

SENSARTE$27.716,753 rev

4mo ago

COOKER KING 9.5-inch Non-Stick Griddle Crepe Pan for Pancakes Tortillas

COOKER KING$33.39188 rev

7mo ago

Cuisinart Chefs Classic Nonstick Hard Anodized 10 Crepe Pan

Cuisinart$35.565,776 rev

1y ago

Hiceeden Nonstick Crepe Pan with Spreader 10-Inch Tortilla Pan with Detachable Handle Ceramic Coating Pancake Dosa Tawa Griddle Pan for All Stove Induction Compatible PFOA Free (White)

Hiceeden$16.97260 rev

2y ago

What buyers say about crepe pan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Amazing quality”

Cooking Experience11%

“cooks evenly”

Ease Of Cleaning10%

“Easy to wash”

Non-Stick Coating9%

“Great non stick pan”

Baking7%

“Perfect pan”

Size-Overall6%

“Good size”

Ease Of Use5%

“very convenient for daily use”

Value For Money5%

“Good value”

Advertised Vs Actual Product3%

“Works as advertised”

Durability2%

“seems durable”

What buyers complain about

Adhesion/Stickiness9%

“Everything sticks to them”

Durability6%

“Is is not durable or”

Heating5%

“It takes some time to heat up”

Handle Quality5%

“Broken handle”

Cooking Experience5%

“not cooked evenly”

Quality-Overall5%

“Very poor quality control”

Smell4%

“plastic smell”

Value For Money4%

“should be a bit cheaper”

Functionality-Overall3%

“Doesnt work”

Size-Overall3%

“Sizing issue”

Top return reasons

Size-Overall37%

Adhesion/Stickiness7%

Advertised Vs Actual Product6%

Functionality-Overall6%

Weight Heavy5%

Value For Money4%

Quality-Overall4%

Product Condition4%

Rusts/Corrodes3%

Smell3%

Common questions

Is crepe pan profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 21 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Skip it (49/100).
How competitive is the crepe pan niche?: 14 brands and 106 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in crepe pan?: Top complaints mined from reviews: Adhesion/Stickiness, Durability, Heating. The return rate is 5.1% — above our launch gate.
When does demand for crepe pan peak?: Demand peaks in Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the crepe pan niche?: Listings span $9.47–$133.87; the average listing price is $37.42 (sweet spot $15–$100). The average incumbent carries 7,469 reviews — the moat a new listing must climb.