Cream Towels
FailShoppers spend an estimated $36K a year here, so Cream Towels is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $36K/yr42K searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 46%top-5 click share · 24 brands · 29 sellers
Flapen Score
Cream Towels against its category
The dotted line is the Home & Kitchen average. Past it, Cream Towels is stronger. Inside it, weaker.
Market
The Cream Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Cream Towels 42K times last year and spent an estimated $36K. The top 5 brands take 69% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $36Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- ivory bath towels15K searches a year
02 · Price
A sale here is worth $33.20.
Listings sell for $33.20 on average, from $8.81 to $64.66. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.20 that is $0 to $3K a year per listing.
- Average price
- $33.20inside the $15 to $100 sweet spot
- Price range
- $8.81–$64.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #119 within Towels. It carries 9,886 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #119in Towels
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 9,886per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Cream Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
29
Top-5 brand share
69%
Top 20: 97%
Top-5 click share
46%
Top 20: 82%
Open market
28%
- Brand 122%
- Brand 221%
- Brand 313%
- Brand 47%
- Brand 56%
- Brand 63%
Demand
Cream Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cream Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ivory bath towels15K/yr
- ivory towels9K/yr
- ivory towel set4K/yr
- off white bath towels4K/yr
- ivory towels bathroom sets3K/yr
- off white towels4K/yr
- cream towel3K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Towels
We read the reviews and the return reasons for every product selling here.
“Not as thick as I would like”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Towels questions
Answered from the same tracked data.









