Cream Towels
FailShoppers spend an estimated $36K a year here, so Cream Towels is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $36K/yr42K searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 46%top-5 click share · 24 brands · 29 sellers
Flapen Score
Cream Towels against its category
The dotted line is the Home & Kitchen average. Past it, Cream Towels is stronger. Inside it, weaker.
Market
The Cream Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Cream Towels 42K times last year and spent an estimated $36K. The top 5 brands take 69% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $36Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- ivory bath towels15K searches a year
02 · Price
A sale here is worth $33.20.
Listings sell for $33.20 on average, from $8.81 to $64.66. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $33.20 that is $0 to $3K a year per listing.
- Average price
- $33.20inside the $15 to $100 sweet spot
- Price range
- $8.81–$64.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #119 within Towels. It carries 9,886 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #119in Towels
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 9,886per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Cream Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
White Classic Luxury Bath Towel Set of 8 Pieces - 100% Turkish Cotton Highly Absorbent Towels for Bathroom 2 Luxury Bath Towels 700GSM 2 Hand Towels 4 Washcloths Ivory
- Price
- $39.18
- Rating
- 4.4/5
- Reviews
- 14,636
- Age
- 3y ago

Utopia Towels 4 Pack Premium Bath Towels Set 27 by 54 Inches 100% Ring Spun Cotton 600GSM Lightweight and Highly Absorbent Quick Drying Towels Perfect for Daily Use Ivory
- Price
- $34.22
- Rating
- 4.4/5
- Reviews
- 21,917
- Age
- 4y ago

Tens Towels Pack of 8 Towels Set 2 Extra Large Bath 2 Hand 4 Washcloths 100% Cotton Lighter Weight Quicker to Dry Super Absorbent Perfect for Bathroom Cream
- Price
- $33.71
- Rating
- 4.4/5
- Reviews
- 5,150
- Age
- 5y ago

Tens Towels Pack of 4 Extra Large Bath Towels 30 x 60 Inches 100% Cotton Larger & Lighter Weight Quicker to Dry Super Soft and Absorbent Perfect for Bathroom Cream
- Price
- $41.69
- Rating
- 4.3/5
- Reviews
- 24,183
- Age
- 5y ago

COTTON CRAFT Ultra Soft 6 Piece Towel Set - 2 Large Bath Towels 2 Hand Towels 2 Washcloths - Absorbent 580 GSM Quick Dry Everyday Luxury Hotel Bathroom Spa Gym Shower Pool - 100% Cotton - Ivory
- Price
- $27.59
- Rating
- 4.5/5
- Reviews
- 6,822
- Age
- 17y ago
Trending
estimated 90-day click momentum
BLUENILEMILLS Honeycomb 500GSM Textured Waffle Border Highly Absorbent and Soft Cotton Light to Medium Weight 6 Piece Towel Set Ivory
- Price
- $30.83
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 10mo ago

Tens Towels Pack of 6 Zero Twist Towels Set 2 Bath 2 Hand 2 Waschloths 100% Cotton Light Weight Extra Absorbent Exceptional Softness Perfect for Bathroom (Ivory)
- Price
- $27.70
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 1y ago

BAGNO MILANO Turkish Cotton Bath Towels Hand Towels - Soft Plush Jacquard Collection - Highly Absorbent Towel Set (Cream 6 pcs Towel Set)
- Price
- $64.66
- Rating
- 4.6/5
- Reviews
- 428
- Age
- 2y ago

Great Bay Home 100% Cotton 6 Pack 26x16 Hand Towel Set - Absorbent Quick-Drying Durable Towels for Bathroom Decor - Low-Twist Two-Ply Fibers (Ivory)
- Price
- $34.41
- Rating
- 4.4/5
- Reviews
- 584
- Age
- 1y ago

REDKISS 6-Piece Bath Towel Set - 2 Washcloths 2 Hand Towels 2 Bath Towels | Ultra-Fiber Coral Fleece Super Absorbent No Lint & No Fading | Perfect for Bathroom Spa Gym | Family & Adults-Camel
- Price
- $21.36
- Rating
- 4.2/5
- Reviews
- 700
- Age
- 1y ago
Newest
by launch date
BLUENILEMILLS Honeycomb 500GSM Textured Waffle Border Highly Absorbent and Soft Cotton Light to Medium Weight 6 Piece Towel Set Ivory
- Price
- $30.83
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 10mo ago

Bath Towels 27x54 Pack of 4 | Soft & Quick-Dry | Highly Absorbent 100% Ring Spun Cotton Towels for Bathroom Spa Home & Hotel Use (Ecru)
- Price
- $32.56
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 10mo ago

REDKISS Cream Microfiber Bath Towels Set 8 Piece - 70x35 Inches Bathroom Towels of 8 Large Oversized Bath Towel with 2 Hair Towel Wrap Highly Absorbent Soft Shower Towels for Bathroom Hotel Gym
- Price
- $33.95
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 11mo ago

REDKISS 8 Piece Off White Towels Set - 100% Cotton Towels Set with 2 Large Bath Towels 2 Hand 4 Washcloths 600 GSM Highly Absorbent Bath Towel Sets Cream Quick Dry Shower Towel for Family Gym
- Price
- $33.90
- Rating
- 4.3/5
- Reviews
- 175
- Age
- 11mo ago

Tens Towels Pack of 6 Zero Twist Towels Set 2 Bath 2 Hand 2 Waschloths 100% Cotton Light Weight Extra Absorbent Exceptional Softness Perfect for Bathroom (Ivory)
- Price
- $27.70
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
29
Est. top-5 brand share
69%
Top 20: 97%
Est. top-5 click share
46%
Top 20: 82%
Open market
28%
- Tens Towels22%
- White Classic21%
- Utopia Towels13%
- COTTON CRAFT7%
- REDKISS6%
- Great Bay Home3%
Demand
Cream Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cream Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ivory bath towels15K/yr
- ivory towels9K/yr
- ivory towel set4K/yr
- off white bath towels4K/yr
- ivory towels bathroom sets3K/yr
- off white towels4K/yr
- cream towel3K/yr
Reviews and returns
What reviews say buyers love and hate about Cream Towels
We read the reviews and the return reasons for every product selling here.
“Not as thick as I would like”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cream Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









