cranberry candles
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.19avg listing price — sweet spot $15–$100
Review moat
Great496.91avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.36–$30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$94K$94K/yr · 51K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-33.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cranberry candles is a $94K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
cranberry candles market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $73K–$91K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #819
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 45%
- Out of stock
- 14.0%
- Avg brand age
- 75 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
40
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Yankee Candle67%
- Colonial Candle20%
- Dianne's Custom Candles4%
- A Cheerful Giver3%
- Bath & Body Works3%
- Chesapeake Bay Candle3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -33.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 13.9×
Top cranberry candles search terms
- cranberry candle21K/yr
- cranberry chutney yankee candle7K/yr
- yankee candle cranberry chutney6K/yr
- cranberry candles5K/yr
- frosted cranberry candle6K/yr
- cranberry chutney candle3K/yr
- cranberry candles scented4K/yr
Top cranberry candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Cranberry Chutney Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.144.5★214 rev
Colonial Candle Sparkling Cranberry Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA
Colonial Candle$14.605.0★5 rev
Yankee Candle Large Tumbler Scented Candle with up to 80 Hour Burn Time Premium Plant Wax Blend for Consistent Burn 20 oz Tumbler Candle with Room Filling Fragrance Cranberry Chutney
Yankee Candle$28.164.6★47 rev
Colonial Candle Cranberry Cosmo Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA
Colonial Candle$16.764.3★278 rev
Yankee Candle Black Cherry Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.224.6★447 rev
Newest
by launch date
Bath & Body Works Frosted Cranberry in Reusable Ceramic Jar 3-Wick Candle
Bath & Body Works$30.391 rev
Colonial Candle Sparkling Cranberry Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA
Colonial Candle$14.605 rev
Yankee Candle Cranberry Chutney Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.14214 rev
Yankee Candle Black Cherry Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.22447 rev
Yankee Candle Sparkling Winterberry Scented Candle 22oz Large Jar up to 150 Hour Burn Time Giftable
Yankee Candle$15.81234 rev
Trending
90-day click momentumBath & Body Works Frosted Cranberry in Reusable Ceramic Jar 3-Wick Candle
Bath & Body Works$30.394.0★
Yankee Candle Cranberry Chutney Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.144.5★
Colonial Candle Sparkling Cranberry Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA
Colonial Candle$14.605.0★
Yankee Candle Black Cherry Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.224.6★
Colonial Candle Cranberry Cosmo Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA
Colonial Candle$16.764.3★
What buyers say about cranberry candles
What buyers praise and complain about, mined from review topics.What buyers love
“great fragrance”
“Good quality”
“Can't beat the price”
“Great candle”
“Gift”
“Accurate description from company”
“it is very strong”
“Long lasting and works well with my candle warmer lamp”
“Burns well”
“love Black cherry”
What buyers complain about
“No Scent”
“Not to mention these candles are not inexpensive”
“Burns a long time”
“Not strong enough”
“I do not think this would be a good gift value”
“The only downside is that it doesnt last as long as I expected”
Top return reasons
Common questions
- Is cranberry candles profitable to sell on Amazon United States?
- The niche generates $94K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the cranberry candles niche?
- 6 brands and 40 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in cranberry candles?
- Top complaints mined from reviews: Smell, Value For Money, Flammable. The return rate is 0.7%.
- When does demand for cranberry candles peak?
- Demand peaks in Nov–Dec; the busiest month runs 13.9× the quietest.
- What does it cost to enter the cranberry candles niche?
- Listings span $9.36–$30.39; the average listing price is $18.19 (sweet spot $15–$100). The average incumbent carries 497 reviews — the moat a new listing must climb.