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Cranberry Candles

Fail

The top 5 brands take 97% of clicks, so Cranberry Candles is a Fail.

Flapen Score
43
43 / 100
Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49
Market size
$94K/yr51K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
79%top-5 click share · 6 brands · 40 sellers

Flapen Score

Cranberry Candles against its category

The dotted line is the Home & Kitchen average. Past it, Cranberry Candles is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cranberry Candles market on Amazon at a glance

Shoppers on Amazon United States searched for Cranberry Candles 51K times last year and spent an estimated $94K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
10.1%
Market size, estimated
$94Ka year
Peak month
December13.9× the quietest month
Top search term
cranberry candle21K searches a year

02 · Price

A sale here is worth $18.19.

Listings sell for $18.19 on average, from $9.36 to $30.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.19 that is $2K to $5K a year per listing.

Average price
$18.19inside the $15 to $100 sweet spot
Price range
$9.36–$30.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #819 within Candles. It carries 497 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
14.0%
Average rank
#819in Candles
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
497per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Cranberry Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

40

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 220%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Cranberry Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.9×

Search terms

Top Cranberry Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cranberry candle21K/yr
  • cranberry chutney yankee candle7K/yr
  • yankee candle cranberry chutney6K/yr
  • cranberry candles5K/yr
  • frosted cranberry candle6K/yr
  • cranberry chutney candle3K/yr
  • cranberry candles scented4K/yr

Reviews and returns

What reviews say buyers love and hate about Cranberry Candles

We read the reviews and the return reasons for every product selling here.

64%of positive reviews mention “Smell”
58%of negative reviews mention “Smell”
0.7%of orders come back
“No Scent”
A buyer, on “Smell”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cranberry Candles questions

Answered from the same tracked data.