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Cozy Co Robes Heated

Fail

Shoppers spend an estimated $0 a year here, so Cozy Co Robes Heated is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$0/yr26K searches / yr
90-day growth
-47.9%search demand this quarter
Competition
42%top-5 click share · 33 brands · 41 sellers

Flapen Score

Cozy Co Robes Heated against its category

The dotted line is the Home & Kitchen average. Past it, Cozy Co Robes Heated is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cozy Co Robes Heated market on Amazon at a glance

Shoppers on Amazon United States searched for Cozy Co Robes Heated 26K times last year and spent an estimated $0. The top 5 brands take 49% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-47.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
cozy co robes heated9K searches a year

02 · Price

A sale here is worth $70.70.

Listings sell for $70.70 on average, from $20.30 to $135.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $70.70 that is $0 to $7K a year per listing.

Average price
$70.70inside the $15 to $100 sweet spot
Price range
$20.30–$135.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #367 within Electric Blankets. It carries 2,695 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
93%
Out of stock, average day
21.1%
Average rank
#367in Electric Blankets
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,695per listing
Listings tracked
42

04 · Newcomers

7 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
7Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cozy Co Robes Heated products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 rising

Sellers

41

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

42%

Top 20: 78%

Open market

46%

  • Brand 117%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Cozy Co Robes Heated search demand

Weekly searches over the year. Pick a range.

700500Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Cozy Co Robes Heated search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cozy co robes heated9K/yr
  • cozyco robe heated4K/yr
  • heated robe for men5K/yr
  • heated bath robe4K/yr
  • mens heated robe4K/yr

Reviews and returns

What reviews say buyers love and hate about Cozy Co Robes Heated

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Warmth”
12%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Runs large”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cozy Co Robes Heated questions

Answered from the same tracked data.