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Cozy Bliss Cooling Comforter

Fail

The top 5 brands take 100% of clicks, so Cozy Bliss Cooling Comforter is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$63K/yr114K searches / yr
90-day growth
+51.7%search demand this quarter
Competition
73%top-5 click share · 1 brands · 3 sellers

Flapen Score

Cozy Bliss Cooling Comforter against its category

The dotted line is the Home & Kitchen average. Past it, Cozy Bliss Cooling Comforter is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cozy Bliss Cooling Comforter market on Amazon at a glance

Shoppers on Amazon United States searched for Cozy Bliss Cooling Comforter 114K times last year and spent an estimated $63K. One brand takes every click. Demand peaks in Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +51.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+51.7%
Conversion, latest week
1.0%
Market size, estimated
$63Ka year
Peak month
August17.0× the quietest month
Top search term
cozy bliss cooling comforter100K searches a year

02 · Price

A sale here is worth $55.85.

Listings sell for $55.85 on average, from $23.03 to $85.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $55.85 that is $0 to $6K a year per listing.

Average price
$55.85inside the $15 to $100 sweet spot
Price range
$23.03–$85.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Duvets & Sets. It carries 1,082 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Duvets & Sets
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,082per listing
Listings tracked
13

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Cozy Bliss Cooling Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Cozy Bliss Cooling Comforter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 17.0×

Reviews and returns

What reviews say buyers love and hate about Cozy Bliss Cooling Comforter

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Warmth”
15%of negative reviews mention “Heating”
3.0%of orders come back
“Not very cooling”
A buyer, on “Heating”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cozy Bliss Cooling Comforter questions

Answered from the same tracked data.