Cowhide Pillow
FailDemand is soft, at -9.3% this quarter, so Cowhide Pillow is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $109K/yr335K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 45%top-5 click share · 29 brands · 40 sellers
Flapen Score
Cowhide Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Cowhide Pillow is stronger. Inside it, weaker.
Market
The Cowhide Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Cowhide Pillow 335K times last year and spent an estimated $109K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $109Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- cow print pillows36K searches a year
02 · Price
A sale here is worth $20.61.
Listings sell for $20.61 on average, from $9.38 to $64.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.61 that is $2K to $5K a year per listing.
- Average price
- $20.61inside the $15 to $100 sweet spot
- Price range
- $9.38–$64.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #2,735 within Decorative Pillows, Inserts & Covers. It carries 688 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #2,735in Decorative Pillows, Inserts & Covers
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 688per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Cowhide Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 falling
Sellers
40
Top-5 brand share
61%
Top 20: 91%
Top-5 click share
45%
Top 20: 80%
Open market
36%
- Brand 130%
- Brand 213%
- Brand 38%
- Brand 46%
- Brand 54%
- Brand 63%
Demand
Cowhide Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Cowhide Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cow print pillows36K/yr
- cow pillow45K/yr
- cowhide pillow37K/yr
- highland cow pillow36K/yr
- cow print pillow covers20K/yr
- cow print throw pillows16K/yr
- cow print pillow15K/yr
- cowhide pillow covers16K/yr
- cow pillow covers15K/yr
- cow pillows15K/yr
Reviews and returns
What reviews say buyers love and hate about Cowhide Pillow
We read the reviews and the return reasons for every product selling here.
“Cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cowhide Pillow questions
Answered from the same tracked data.