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Cowboy Balloons

Maybe

The top 5 brands take only 33% of clicks. But demand is soft, at -0.3% this quarter, so Cowboy Balloons is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$108K/yr240K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
25%top-5 click share · 59 brands · 65 sellers

Flapen Score

Cowboy Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Cowboy Balloons is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cowboy Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Cowboy Balloons 240K times last year and spent an estimated $108K. The top 5 brands take 33% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
4.2%
Market size, estimated
$108Ka year
Peak month
September2.3× the quietest month
Top search term
cowboy balloons50K searches a year

02 · Price

A sale here is worth $10.73.

Listings sell for $10.73 on average, from $6.12 to $18.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $10.73 that is $1K to $3K a year per listing.

Average price
$10.73under the $15 to $100 sweet spot
Price range
$6.12–$18.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #2,090 within Balloons. It carries 352 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#2,090in Balloons
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
352per listing
Listings tracked
77

04 · Newcomers

5 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
5Amazon's first-year sales bar
Average brand age
23 months

Products

Top Cowboy Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

59 rising

Sellers

65

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

25%

Top 20: 59%

Open market

63%

  • Brand 18%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Cowboy Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.3×

Search terms

Top Cowboy Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cowboy balloons50K/yr
  • western balloon arch kit40K/yr
  • cowboy balloon arch kit23K/yr
  • western balloon arch16K/yr
  • cowboy boot balloon14K/yr
  • boot balloons14K/yr
  • globos vaqueros10K/yr
  • cowboy hat balloon8K/yr
  • my first rodeo balloons6K/yr
  • rodeo balloon arch kit8K/yr

Reviews and returns

What reviews say buyers love and hate about Cowboy Balloons

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Inflation/Deflation”
2.6%of orders come back
“The others would not totally inflate”
A buyer, on “Inflation/Deflation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cowboy Balloons questions

Answered from the same tracked data.