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Cow Print Blanket

Fail

Demand is soft, at -18.3% this quarter, so Cow Print Blanket is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$228K/yr501K searches / yr
90-day growth
-18.3%search demand this quarter
Competition
60%top-5 click share · 13 brands · 19 sellers

Flapen Score

Cow Print Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Cow Print Blanket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cow Print Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Cow Print Blanket 501K times last year and spent an estimated $228K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months
501K
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
2.1%
Market size, estimated
$228Ka year
Peak month
December6.0× the quietest month
Top search term
cow print blanket175K searches a year

02 · Price

A sale here is worth $22.11.

Listings sell for $22.11 on average, from $9.81 to $37.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $22.11 that is $11K to $17K a year per listing.

Average price
$22.11inside the $15 to $100 sweet spot
Price range
$9.81–$37.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #297 within Throws. It carries 1,790 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#297in Throws
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,790per listing
Listings tracked
17

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Cow Print Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

19

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

23%

  • Brand 120%
  • Brand 213%
  • Brand 313%
  • Brand 411%
  • Brand 511%
  • Brand 610%

Demand

Cow Print Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Cow Print Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cow print blanket175K/yr
  • cow blanket145K/yr
  • cow print throw blanket36K/yr
  • cow throw blanket22K/yr
  • cow blankets and throws26K/yr
  • cow blankets16K/yr
  • cow print blanket throw12K/yr
  • cowhide blanket13K/yr
  • cow print throw9K/yr
  • cowhide throw blanket7K/yr

Reviews and returns

What reviews say buyers love and hate about Cow Print Blanket

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Soft Feel”
28%of negative reviews mention “Size-Overall”
1.5%of orders come back
“the sizing is off quite a bit”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cow Print Blanket questions

Answered from the same tracked data.