Cow

Shoppers searched for this 7.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

7.7M

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

1.3%

Market size, estimated

$1.6Ma year

Peak month

December4.7× the quietest month

Top search term

highland cow1.8M searches a year

Listings sell for $16.36 on average, from $6.52 to $31.95. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,500 to 2,000 of them. At $16.36 that is $25K to $33K a year per listing.

Average price

$16.36inside the $15 to $100 sweet spot

Price range

$6.52–$31.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

1,500–2,000

Revenue per listing a year

$25K–$33K

Returns

2.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,869 within Wearable Blankets. It carries 992 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,869in Wearable Blankets

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

992per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

25 months