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Cousins Picture Frame

Maybe

The average product has only 49 reviews. But shoppers spend an estimated $20K a year here, so Cousins Picture Frame is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$20K/yr39K searches / yr
90-day growth
+30.8%search demand this quarter
Competition
46%top-5 click share · 27 brands · 34 sellers

Flapen Score

Cousins Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, Cousins Picture Frame is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cousins Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Cousins Picture Frame 39K times last year and spent an estimated $20K. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+30.8%
Conversion, latest week
4.5%
Market size, estimated
$20Ka year
Peak month
December5.3× the quietest month
Top search term
cousins picture frame17K searches a year

02 · Price

A sale here is worth $11.61.

Listings sell for $11.61 on average, from $5.44 to $16.68. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $11.61 that is $0 to $1K a year per listing.

Average price
$11.61under the $15 to $100 sweet spot
Price range
$5.44–$16.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #5,652 within Picture Frames. It carries 49 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#5,652in Picture Frames
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
49per listing
Listings tracked
31

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Cousins Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

34

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

46%

Top 20: 88%

Open market

45%

  • Brand 115%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Cousins Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.3×

Search terms

Top Cousins Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cousins picture frame17K/yr
  • cousin picture frame11K/yr
  • cousins frame6K/yr
  • cousin frame5K/yr

Reviews and returns

What reviews say buyers love and hate about Cousins Picture Frame

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Frame Quality”
43%of negative reviews mention “Quality-Overall”
3.5%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cousins Picture Frame questions

Answered from the same tracked data.