Couples Blanket
FailDemand is soft, at -33.3% this quarter, so Couples Blanket is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $39K/yr145K searches / yr
- 90-day growth
- -33.3%search demand this quarter
- Competition
- 56%top-5 click share · 19 brands · 22 sellers
Flapen Score
Couples Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Couples Blanket is stronger. Inside it, weaker.
Market
The Couples Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Couples Blanket 145K times last year and spent an estimated $39K. The top 5 brands take 58% of clicks. Demand peaks in Feb–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- -33.3%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $39Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- couples blanket40K searches a year
02 · Price
A sale here is worth $31.87.
Listings sell for $31.87 on average, from $17.12 to $70.83. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $31.87 that is $0 to $3K a year per listing.
- Average price
- $31.87inside the $15 to $100 sweet spot
- Price range
- $17.12–$70.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #976 within Bed Blankets. It carries 1,584 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 57%
- Out of stock, average day
- 11.1%
- Average rank
- #976in Bed Blankets
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,584per listing
- Listings tracked
- 21
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Couples Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
22
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
35%
- Brand 121%
- Brand 214%
- Brand 310%
- Brand 47%
- Brand 57%
- Brand 67%
Demand
Couples Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Couples Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- couples blanket40K/yr
- couple blanket21K/yr
- blanket for boyfriend19K/yr
- blanket for girlfriend15K/yr
- boyfriend blanket9K/yr
- custom blanket for boyfriend7K/yr
- couple blankets customized6K/yr
- blanket for couples4K/yr
- blanket for bf4K/yr
- couples blankets customized3K/yr
Reviews and returns
What reviews say buyers love and hate about Couples Blanket
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Couples Blanket questions
Answered from the same tracked data.









