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Couples Blanket

Fail

Demand is soft, at -33.3% this quarter, so Couples Blanket is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$39K/yr145K searches / yr
90-day growth
-33.3%search demand this quarter
Competition
56%top-5 click share · 19 brands · 22 sellers

Flapen Score

Couples Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Couples Blanket is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Couples Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Couples Blanket 145K times last year and spent an estimated $39K. The top 5 brands take 58% of clicks. Demand peaks in Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-33.3%
Conversion, latest week
0.9%
Market size, estimated
$39Ka year
Peak month
December5.3× the quietest month
Top search term
couples blanket40K searches a year

02 · Price

A sale here is worth $31.87.

Listings sell for $31.87 on average, from $17.12 to $70.83. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $31.87 that is $0 to $3K a year per listing.

Average price
$31.87inside the $15 to $100 sweet spot
Price range
$17.12–$70.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #976 within Bed Blankets. It carries 1,584 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
57%
Out of stock, average day
11.1%
Average rank
#976in Bed Blankets
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,584per listing
Listings tracked
21

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
25 months

Products

Top Couples Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

22

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

35%

  • Brand 121%
  • Brand 214%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Couples Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Couples Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • couples blanket40K/yr
  • couple blanket21K/yr
  • blanket for boyfriend19K/yr
  • blanket for girlfriend15K/yr
  • boyfriend blanket9K/yr
  • custom blanket for boyfriend7K/yr
  • couple blankets customized6K/yr
  • blanket for couples4K/yr
  • blanket for bf4K/yr
  • couples blankets customized3K/yr

Reviews and returns

What reviews say buyers love and hate about Couples Blanket

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Too small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Couples Blanket questions

Answered from the same tracked data.